😍 IZIPHONONONGA Iindaba – Paris/France.
Statut : 29/08/2022 05:29
Kwikota yenkulungwane eyadlulayo, iNetflix yaqala njengenkampani yokuodola ngeposi yeDVD. Namhlanje, liqonga le Ukusasaza eyona shishini liphumeleleyo kwihlabathi. Kodwa imodeli yeshishini isemhlabeni ozamazamayo.
NguMarcus Schuler, iARD Studio Los Angeles
KuJoe Flint, intatheli yeendaba kwiWall Street Journal, kucacile: INetflix ifikelele ekuvuthweni ngelixa abanye ababoneleli besekwinqanaba lokukhula. Ngethuba lokuqala kwimbali yayo, inkampani yaseSilicon Valley esuka eLos Gatos ezantsi kweSan Francisco kwafuneka ichaze ukuhla kwamanani ababhalisile ngo-Epreli. Abathengi abazizigidi ezilungileyo abahlawulayo baphelise imirhumo yabo kwisiqingatha sokuqala.
Umseki weNetflix kunye ne-CEO uReed Hastings uzama ukucacisa, "Sinokungena kwimarike ephezulu. Kwaye oko, kudibaniswa nokhuphiswano, sisizathu sababhalisi abatsha abambalwa kunye nokukhula okuphantsi kwimbono yethu. »
Kwangexesha elide, inkampani yayithathwa njengomntwana weSilicon Valley ngenxa yokuba yayihlala ihlola ukuziphatha kwabasebenzisi bayo, ichaza ingcali yeendaba uJulia Alexander weParrot Analytics: "Inkampani ixelele abatyali-mali bayo kunye nehlabathi lonke ukuba sinokuqikelela ukuba yintoni na. uluntu lufuna ukubona. Siyazi ukuba yintoni umxholo ekufuneka siwuvelise.
Inguqu iyeza
Ngokuchanekileyo esi sithuku sezinto ezitsha azisoloko sisebenza. Umsasazi unothotho, amaxwebhu kunye neefilimu eziveliswa ngaphezulu kwe-20 yeebhiliyoni zeedola ngonyaka. Ngaphezu kwalo naliphi na elinye iqonga leTV elihlawulayo okanye umboneleli. Kwaye hayi eHollywood kuphela.
Ukuphumelela, iNetflix kufuneka ivelise uthotho kunye neefilimu ezivelisa ixabiso lencoko kwiimarike ezinkulu ezifana neFransi, iJamani okanye iSpain. Kodwa esi sicwangciso siyabiza kuba asiyiyo yonke imixholo esebenza ngokulinganayo kwamanye amazwe. Ingxaki enkulu yeNetflix, nangona kunjalo, kukuba kude kube ngoku ixhomekeke kwintsika enye: ingeniso yokubhalisa. Ngoku kuza utshintsho olukhulu.
“Intengiso kwiNetflix kudala ingumbandela ongafunwayo. U-Co-founder u-Hastings usoloko esithi eli liqonga elenzelwe umbukeli. Ababhalisi abazifuni iintengiso, iintengiso ziphazamisa umxholo, ”utshilo intatheli yeendaba uFlint.
Isiphelo sokwabelana ngephasiwedi?
Ukususela kunyaka ozayo, nangona kunjalo, inkampani yaseSilicon Valley ifuna ukwenza oko: ukubhaliswa okuthotyiweyo, mhlawumbi ngaphantsi kwe-euro eyi-10 ngenyanga, kodwa ngekhefu lokuthengisa. Kodwa oku kufanele kudle izigidi zeqela, utshilo umhlalutyi uJon Fortt: "Akukho mntu kwiNetflix ebeyilindele le meko. Amaxesha amaninzi abanalo ilungelo lokukwazi ukubonisa intengiso kuwo wonke umxholo kwaphela. AbakwaWarner Brothers kufuneka batshintshwe. Kodwa izitudiyo zikrelekrele ngoku kwaye azizukuvele zincame loo malungelo. Ngamanye amazwi, kuya kubiza iNetflix ukuya ngexabiso eliphantsi.
Ngakolunye uhlangothi, imodeli yentengiso ingenza imali eninzi kwixesha eliphakathi, kuba inkonzo ye Ukusasaza ibazi kakuhle abasebenzisi bayo kwaye inokuphuhlisa iimodeli zentengiso ezisebenzisanayo. Umzekelo, ukuthenga iimpahla ozibonile kuthotho okanye kwimuvi. Imali entsha ngentengiso yinto enye.
Enye into: inkampani ikwafuna ukuthatha inyathelo ngokuchasene nokwabelana ngamaphasiwedi. Uqikelela ukuba ikhulu lezigidi zabantu abasebenzisa le nkonzo ngaphandle kokuhlawula. Kwixesha elizayo, abasebenzisi kufuneka balindele iintlawulo ezongezelelweyo ukuba iNetflix ifumanisa ukuba igama eliyimfihlo labiwe. Umhlalutyi uJon Fortt, nangona kunjalo, woyika ukuba iNetflix iya kuxabisa kakhulu kwiminyaka ezayo: “Intengiso ayizukufumaneka kuphela ngexabiso eliphantsi. Iya kubandakanywa kwiintlawulo ezininzi, kwaye ekugqibeleni ababhalisile kuya kufuneka bahlawule. ngaphezu kokuba besenza ngoku ukufumana ngokupheleleyo i-Eliminate publicity,” utshilo.
Iminyaka engama-25 yeNetflix
UMarcus Schuler, ARD Los Angeles, Aug 29, 2022 06:37
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓