Ukuphonononga abahleli
Fumanisa imfihlakalo emva kweembono zikaYouTube: zibalwa njani kwaye kutheni ibalulekile nje? Nokuba ungumyili womxholo okanye unomdla kwiividiyo ezikwi-intanethi, ngena kweli nqaku linomtsalane ukuze uguqule iimetrics zokujonga, uqonde imiba esemthethweni, kwaye ufumane iingcebiso zokwandisa abaphulaphuli beevidiyo zakho. Bopha, kuba siza kuphonononga ngasemva kweYouTube ngendlela ongazange uyibone ngaphambili.
Uluhlu lwangaphakathi
Inkcazo "yombono" kuYouTube
Ngaba ukhe wazibuza ukuba iimbono zibalwa njani kwiYouTube? Umbono, ngokuxhomekeke kwiqonga, ungaphezulu kwenani elonyuka ngokucofa iqhosha lokudlala. Ukuze umboniso ubalwe, umsebenzisi kufuneka aqale ividiyo ngokucofa ngokwasemzimbeni iqhosha lokudlala kwaye ividiyo kufuneka ijongwe okungenani imizuzwana engama-30 engalandelelanayo. Le migaqo iqinisekisa ukuba umxholo ubunomtsalane ngokwaneleyo ukubamba ingqalelo yabaphulaphuli, ubonelela ngeembono ezixabisekileyo kubadali kunye nabathengisi.
Yiba nomfanekiso-ngqondweni wombukeli efumanisa indalo yakho yamva nje, isifundo sokupheka esineenkcukacha. Ucofa kwividiyo yakho kwaye, ethabathekile livumba elibonakalayo lesitya sakho esilungiswayo, uhlala encanyathiselwe kwiscreen ngaphezu kwemizuzwana engama-30. Oku kuntywiliselwa, ngalo mzuzu xa elibala yonke into emngqongileyo ukuze agxile kwiresiphi yakho, yile nto kanye iYouTube ifuna ukuyilinganisela. Ayisiyonto nje yokuqalisa ividiyo, kodwa eneneni ukuzibandakanya nomxholo obonisiweyo. Kubathengisi, ukuqonda le nuance kubalulekile, njengoko kubonisa umdla wokwenene kwicala lombukeli, kwaye ngoko ke inguquko ephezulu okanye amandla okugcina.
Ukuba semthethweni kweembono kunye nokulwa nokuxhatshazwa
I-YouTube igxininisa ukunyaniseka kweembono. Inkqubo yokubala iyilelwe ukwahlula iimbono ezisemthethweni kwiimbono ezizenzekelayo okanye ezingekho mthethweni, ukuqinisekisa ukuba iividiyo zijongwa ngabantu bokwenyani. Oku kuthetha ukuba i-bots yokujonga, iinkqubo ezizenzekelayo ezidalwe ukunyusa amanani ngokwenziwa, azifakwanga kwiimbono ezipheleleyo.
Kwihlabathi apho itekhnoloji iguquka ngesantya esidizzy, iYouTube kufuneka ihlale icokisa i-algorithms yayo yokuthintela iinzame zokukhohlisa. Abaqulunqi bomxholo onzulu kunye nabathengisi kufuneka ke baqinisekise ukuba isicwangciso sabo sokuzibandakanya sihlala sinyani kwaye siyahambelana nezikhokelo zeqonga. Emva kwayo yonke loo nto, abaphulaphuli abathembekileyo nababandakanyekayo sisitshixo setshaneli ephumelelayo kunye nophawu oluhlonelwayo kwiYouTube.
Ukulawula iimbono eziphindaphindiweyo
Okubangela umdla kukuba, iYouTube ibala ukuphinda ukubonwa kodwa inemida. Ukuba ubukela ividiyo amatyeli amaninzi, ezo mbono ziya kubalwa ukuya kuthi ga kwinqanaba elithile, rhoqo malunga ne-4 okanye i-5 yokujonga kwisixhobo esinye okanye ubale kwiiyure ezingama-24. Ngaphaya koko, iYouTube ayisayi kusababala ngeli xesha. Nangona kunjalo, ukuba ubuya emva kweeyure ezingama-24, umbono wakho uya kubalwa kwakhona.
Cinga nge fan-hard fan yochungechunge lwakho lwevidiyo ye-DIY. Usenokubukela isiqendu sakho samvanje izihlandlo eziliqela ukuze aqonde zonke izinto ezintsonkothileyo zobuchule obufundisayo. Nganye kwezi mbono, ukuya kumda othile, lithuba lokomeleza ukuncamathela kumxholo wakho kunye nokwandisa impembelelo yomyalezo wakho. Yiyo loo nto iYouTube iqonda ixabiso lokuphinda iimbono, ngelixa iqinisekisa ukuthembeka kwedatha yokujonga igciniwe. Kubathengisi, lo mgaqo-nkqubo wokulawula ukujonga okuphindaphindiweyo kuthetha ukuba banokuthembela kwizibalo ezithembekileyo ukulinganisa ukubandakanyeka kwababukeli kunye nokulungelelanisa izicwangciso zabo zomxholo ngokufanelekileyo.
Funda kwakhona >> Izuza malini ibhiliyoni enye yokujonga kuYouTube? Ingeniso engakholelekiyo yeli qonga levidiyo!
Umda wemibono engama-301 kunye nokwenza imali
Ukufuna ukwazi malunga nemibono edumileyo engama-301 kuYouTube yinto eyaziwa kakhulu ngabadali bomxholo. Enyanisweni, xa ividiyo ifikelela kweli nani leembono, kwenzeka into engaqhelekanga: i-counter ibonakala iqhwa. Olu nqumamo aluyompazamo, kodwa luphawu oluphunyezwe ngabom nguYouTube. Inqaku ? Thatha ixesha lokuhlalutya kwaye uqinisekise ubunyani beembono. UYouTube ufuna ukwahlula iimbono ezisemthethweni, ezo zabasebenzisi bokwenyani abanomdla kumxholo, kwiimbono ezingeyonyani, ezinokuthi ziveliswe ziirobhothi.
Eli nyathelo lokuqinisekisa libalulekile kuba lingqamana nomda apho ividiyo inokwenza imali ngayo. Ngamanye amazwi, ukuze umenzi aqalise ukufumana imali kwiividiyo zabo, kunyanzelekile ukuba iimbono zabo zamkelwe njengezisemthethweni liqonga. Lo ngumlinganiselo wokukhusela kubathengisi kunye nakwimfezeko ye-ecosystem kaYouTube. Ukuba umenzi uzama ukusebenzisa iindlela zobuqhophololo ukunyusa izibalo zabo, ezinje nge-bot yababukeli okanye imidlalo ezenzekelayo efakwe ngaphakathi, basengozini yezohlwayo ezinzulu, ukuya kuthi ga nokuquka ukususwa kweevidiyo zabo okanye ukunqunyanyiswa kweakhawunti yabo.
Nje ukuba olu qwalaselo lugqithisiwe, ikhawuntari yokujonga kufuneka ihlaziye rhoqo kwaye ibonise ngokuchanekileyo inani leembono ezifunyenweyo. Kutheni iYouTube ingqongqo kangaka ngokubala iimbono? Kungenxa yokuba ukudlula lo mda wemibono engama-301 luphawu lokuba ividiyo ngoku ingenziwa imali. Iividiyo ezidlulayo esi siganeko zinokuthi zenze ingeniso, ngoko ke ukubaluleka kobalo oluchanekileyo olubandakanya iimbono.
Intengiso nokubalwa kwembono
Xa kuziwa kwiintengiso kwiYouTube, inkqubo yeTrueView ihambelana nemigaqo efanayo kwiimbono eziphilayo. Kwiintengiso ezinokuthi abasebenzisi bazitsibe emva kwemizuzwana embalwa, imboniselo ibalwa ukuba umsebenzisi ubukele yonke intengiso kwezo zithatha imizuzwana eyi-11 ukuya kwengama-30, okanye ukuba babukele ubuncinci imizuzwana engama-30 kwiintengiso ezinde. Intsebenziswano kunye nesibhengezo, njengokucofa kwi-call-to-action, nayo ibalwa njengombono.
Kwiintengiso zevidiyo ezingaphakathi kwisondlo, ezibonakala kuMxholo weNdaba wabasebenzisi, inani lokujonga lahluke kancinane. Apha, umbono ugcinwa kuphela ukuba umsebenzisi usebenzisana nesibhengezo, umzekelo ngokuchofoza kuyo ukuze uyijonge kwisikrini esipheleleyo okanye ulandele ikhonkco. Oku kubonisa ukuba iYouTube ikuxabisile ukuzibandakanya kwabasebenzisi kunye nomxholo wentengiso, hayi nje ukudlula kwentengiso kwiscreen.
Ukuqonda iimetrikhi zokujonga ezahlukeneyo
Abadali bomxholo banokuqaphela ukungangqinelani phakathi kwenani leembono eziboniswe kwiphepha labo levidiyo, ezo ziboniswe kwiziphumo zophando, kunye namanani aboniswe kwi-YouTube Analytics. Iqonga lokugqibela linika i-metric ebizwa ngokuba yi-Real-Time Activity, enika uqikelelo lomsebenzi wokujonga ngokusekelwe kwidatha yevidiyo yembali. Nangona la manani anokwahluka kulawo aboniswe kwiphepha lokubukela ividiyo, oku asikokuqikelelwa ngokugqithisileyo ngabom ukuze kunyuswe izibalo.
UYouTube ubala iimbono ngeendlela ezahlukeneyo ngokuxhomekeke kwifomathi yevidiyo: ende, emfutshane, emfutshane, kunye nokuSasa ngokuKholwa. Ukuze ubalwe, umsebenzisi makacofe iqhosha lokudlala kwaye ividiyo mayibe ibukelwe ubuncinane imizuzwana engama-30 engalandelelanayo. Kubathengisi, oku kuthetha ukuba ukubandakanyeka kwabaphulaphuli kubalulekile, nokuba ifomati yevidiyo. Ukuba ezi khrayitheriya azihlangabezwanga, iYouTube ayizukubala imbono.
Ukuba awuqinisekanga ngokubala iimbono okanye ukuba iitotali zibonakala zibambekile, kusoloko kufanelekile ukudibana nephepha loncedo likaYouTube ukuze uqonde indlela esebenza ngayo inkqubo kunye nendlela yokutolika idatha enikezwe liqonga. Ngokugcina le migaqo engqondweni, abadali banokuqonda ngcono indlela yokuphucula umxholo wabo ukwandisa iimbono zabo ngendlela esemthethweni nezinzileyo.
Ithebhu ye-Analytics kunye nokuqonda abaphulaphuli bakho
Isitshixo kwisicwangciso esiyimpumelelo sikaYouTube kukuqonda abaphulaphuli bakho, kwaye ithebhu yoHlalutyi kwiSitudiyo sabadali bakaYouTube livimba wolwazi malunga noku. Xa ukhangela kweli candelo, awuzukufumana kuphela amanani okujongiwe akrwada, kodwa nedatha ebalulekileyo malunga nokuba ngoobani ababukeli bakho, nini kwaye banxibelelana njani neevidiyo zakho. Oku kubandakanya xa uthethathethwano luphezulu, inani lokubuya ngokuchasene nababukeli abadlulayo, kunye nolwazi lwedemografi efana nendawo, ubudala, kunye nesini sabaphulaphuli bakho.
Ukuqonda ezi metrics kukuvumela ukuba uhlengahlengise umxholo wakho ukuze ungqinelane ngcono nezinto ezinomdla wabaphulaphuli bakho kunye nemikhwa yokubukela. Umzekelo, ukuba uqaphela ukuba iividiyo zakho zinezinga eliphezulu lokubandakanyeka ngokuhlwa, ungacinga ngokupapasha umxholo wakho omtsha ekupheleni kosuku ukwandisa ukubonakala kwazo. Ngokukwanjalo, ukuba iqela elithile lobudala lilawula abaphulaphuli bakho, kunokuba sengqiqweni ukwenza iividiyo ezihambelana kakhulu nenani labantu.
Uzandisa njani iimbono zakho kuYouTube?
Ukwandisa iimbono zakho kuYouTube, kubalulekile ukwenza iakhawunti yakho ibenomtsalane kangangoko. Oku kufuna umjelo olungelelaniswe kakuhle obonisa ngokucacileyo uphawu lwakho kunye nemilinganiselo ofuna ukuyidlulisela. Okulandelayo, gxininisa kwicandelo lakho lemarike kunye nabaphulaphuli ekujoliswe kubo. Ukudala umxholo ojongene ngqo neemfuno kunye nomdla wabaphulaphuli bakho yindlela eqinisekileyo yokwandisa ukubandakanyeka kwaye, emva koko, iimbono.
Uphando lwamagama angundoqo kunye nokwenza ngcono i-SEO kukwabalulekile ekuphuculeni izinga leevidiyo zakho kwiziphumo zophando lweYouTube kunye neengcebiso. Sebenzisa imethadatha ngobulumko-izihloko, iinkcazo, iithegi-ukuze iividiyo zakho zicetyiswe ngokulandela iividiyo ezifanayo ezithandwayo. Okokugqibela, kubalulekile ukuqonda ukuba i-counter counter isebenza njani eqongeni ukuze ukwazi ukuyisebenzisela inzuzo yakho.
I-YouTube ibala iimbono zeevidiyo ezinde, ezimfutshane, ezimfutshane, kunye ne-Live xa umsebenzisi ecofa iqhosha lokudlala kwaye ividiyo ijongwa ubuncinane imizuzwana engama-30 engalandelelaniyo. Kubathengisi, oku kuthetha ukuba kubalulekile ukubamba ngokukhawuleza kwaye ugcine ingqalelo yabaphulaphuli ukuqinisekisa ukuba zonke iimbono zibaliwe.
Isiphelo: Ukubaluleka kokuJonga ngokusemthethweni kuYouTube
Iimbono ezisemthethweni kuYouTube zisisalathisi somgangatho kunye nokunyaniseka kwabadali bomxholo, abathengisi kunye nababukeli. Babonisa ukubandakanyeka kokwenyani kwaye bathathelwa ingqalelo yi-algorithm yeYouTube ukuxabisa kunye nokucebisa iividiyo. Ukuqonda indlela iimbono ezibalwa ngayo kukunceda ukuba uvavanye ukusebenza kokwenyani kweevidiyo zakho kwaye wandise izicwangciso zakho zomxholo kubaphulaphuli abakhulayo nabanyanisekileyo.
Isishwankathelo, thatha ixesha lokuhlalutya idatha yakho ye-Analytics, coca umxholo wakho ngokusekelwe kwizinto ozikhethayo ababukeli, kwaye uqinisekise ukuba yonke ividiyo eposiweyo ilungiselelwe i-SEO kunye neengcebiso. Ngolu qheliselo, uya kuwanyusa amathuba akho okuphumelela kuYouTube kwaye wakhe uluntu olubandakanyekayo kwibhrendi yakho.
Uzibala njani iividiyo zikaYouTube?
I-YouTube ibala iimbono zeevidiyo ezinde, iividiyo ezimfutshane, iividiyo ezimfutshane, kunye nemijelo ephilayo xa umsebenzisi ecofe ngokwasemzimbeni iqhosha lokudlala ukuqalisa ividiyo kwaye ividiyo idlalwe ubuncinci imizuzwana engama-30 engalandelelanayo.
Kuthetha ukuthini oku kubathengisi?
Oku kuthetha ukuba abathengisi banokubeka iliso ngakumbi ukubalwa kwevidiyo kunye neemetrics zexesha lokwenyani kwi-YouTube Analytics, okubavumela ukuba bahlole ngcono ukusebenza kweevidiyo zabo.
Kutheni iYouTube ingqongqo ngokubala iimbono?
I-YouTube ingqongqo ngokubala iimbono kuba nje ukuba ividiyo igqithe kumda weembono ezingama-301, inokwenza imali. Ukuba isitishi sizama ukukhohlisa okufana nokusebenzisa i-bots yababukeli, ukuzidlalela iividiyo ezizinzisiweyo, kunye nokuphindaphinda iimbono ezikhohlisayo ukwandisa umvuzo wabo, ijelo laphula imigaqo-nkqubo yeYouTube.
Ungajonga amanani angohluka kuYouTube?
Ewe, jonga amanani anokwahluka phakathi kwephepha lokubukela ividiyo, iphepha lokukhangela, kunye nohlalutyo lwakho, okuthetha ukuba unokubona amanani ahlukeneyo. Ngethamsanqa, kukho inkcazo ecacileyo yokuba kutheni la manani emboniselo ejongeka ngokwahlukileyo.
UYouTube uyohlula njani iimbono ezisemthethweni kwabanye?
I-YouTube iphumeze inkqubo yokubala yokujonga ukwahlula iimbono ezisemthethweni kwabanye, ezifana nezo zivela kwi-bots. Emva kwale nkqubo, ubalo lokujonga kufuneka luhlaziywe rhoqo kwaye lunikeze ukumelwa okuchaneke ngakumbi kweembono zakho.
