😍 2022-06-09 16:30:07 – Paris/France.
Warner Bros. Discovery, the media giant created by the merger of owners of HBO and '90 Day Fiancé', has chosen an executive to manage its billions of dollars in sports rights, one of the company's cornerstones, people say. aware of the decision. The company now owns the rights to National Basketball Association and National Hockey League games.
Executive Luis Silberwasser will be responsible for introducing the company's sports programming — which includes "Inside the NBA," the NCAA March Madness men's basketball tournament and the baseball playoffs — further down the line. era of Streaming. The decision is expected to be announced on Thursday, the people said, who would speak only on condition of anonymity as they were not authorized to discuss the nomination.
Mr. Silberwasser was one of the most senior executives at Univision, which this year struck a $4,8 billion deal with Mexican media giant Televisa to create a Spanish-language media colossus. He is chairman of TelevisaUnivision Inc. US Networks Group, reporting to Wade Davis, CEO of Univision.
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Mr. Silberwasser has a long-standing relationship with David Zaslav, the chief executive of Warner Bros. Discovery, which oversaw Discovery before its merger with WarnerMedia this year. Mr. Silberwasser served as Executive Vice President at Discovery, Head of Content at Discovery Networks International, during a tenure with the company that spanned more than a decade. His title will be Chairman and CEO of Warner Bros. Discovery Sports.
Mr. Silberwasser, who is Latino, is one of the few black executives on Mr. Zaslav's management team. He joins Savalle Sims, the company's general counsel, and Channing Dungey, chairman of Warner Brothers Television Group, who are black. Warner Bros. Discovery has taken steps to diversify its board of directors, and the appointment of Mr. Silberwasser makes him one of the most powerful Latino executives in the American media industry.
Mr Silberwasser will have to control programming costs as the price of live sports rights soars. The CEO of Warner Bros. Discovery's David Zaslav told Wall Street that the company will be disciplined in its spending on content, but he also wants the company to continue to be a major player in sports media. These two goals could be incompatible.
A stark example: the NBA Warner Bros. Discovery pays an average of about $1,2 billion a year for the rights to broadcast NBA games nationwide, under a nine-year deal signed in 2014. The deal is effective after the 2024-25 season, and the NBA expects its fee to rise sharply in the next round of negotiations given the NBA's growing popularity around the world, according to a person familiar with the deal.
There is no doubt that Warner Bros. Discovery will have to pay more to continue showing the NBA, which is a draw for its cable channel TNT and sports website Bleacher Report. The NFL nearly doubled its media revenue from rights deals signed last year, and the NHL, Southeastern Conference and other sports leagues saw huge increases in recently signed deals.
Mr. Silberwasser will be responsible for managing the U.S. sports portfolio at Warner Bros. Discovery and the definition of the company's global sports strategy. The company's international sports portfolio, including the Olympics, will be managed by Andrew Georgiou, President and CEO of WBD Sports Europe. Lenny Daniels, president of Turner Sports, and Patrick Crumb, president of regional sports networks, will report to Mr. Silberwasser.
SOURCE: Reviews News
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