✔️ 2022-07-19 03:34:00 – Paris/France.
Netflix will force customers in five Latin American countries to pay additional fees if they want to use their account at an address other than the primary one, a test that the company hopes to generate additional revenue by charging customers to share their netflix account.
to customers in Argentina, El Salvador, Guatemala, Honduras and Dominican Republic will have to pay additional fees if they use an account for more than two weeks outside of their primary residence, the company said Monday. in a blog post. It will not affect the use of Netflix on mobile devices such as smartphones, tablets or laptops, or people on vacation. The extra house will cost 219 pesos ($1,70) in Argentina and $2,99 in other countries.
Netflix said that more than 100 million households use accounts paid for by others, and blamed password sharing as one of the main reasons for its lack of follower growth. The company had a reduction of 200 customers in the first quarter and predicted that he would lose 2 million more in the second. Its share price has fallen more than 65% this year as investors feared the company's business Streaming don't get in trouble.
"Widespread account sharing among households undermines our long-term ability to invest and improve our service," Chengyi Long, director of production innovation, said on the blog.
Password Sharing in Latin America
Password sharing has been particularly high in Latin America, where Netflix is running its first two tests to see if people will pay for the extra access. The company tries to limit sharing without punishing people who already pay for Netflix or alienate viewers. The effort has sometimes been described as a crackdown, causing some customers to fear losing access to their account.
The company is testing ways to charge additional fees if people want to use the same Netflix account. In his first effort, the company asked customers in Chile, Costa Rica and Peru to pay an additional fee to add a member to an account. This new member creates a sub-account with their own email address and can use Netflix at the same time as the account holder within the limits of their plan.
A basic plan allows customers to use only one device at a time. The most expensive standard plan allows two separate devices and the premium plan allows four.
This latest test is for customers who use the same account in multiple households.. If they use an account somewhere other than one of their paying households for more than two weeks, they'll receive an in-app notification prompting them to add an additional household or move their primary household to the new location.
Customers can manage their homes, add or remove them as they wish. Adding households does not increase the number of people who can watch Netflix at the same time.
SOURCE: Reviews News
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