🍿 2022-05-10 11:01:00 – Paris/France.
An unpopular fiction whose arrival on the platform has been the subject of unease in the company, which is now facing the worst crisis in its short history.
It seemed unstoppable, but the platform crisis Streaming Netflix has been making headlines for weeks predicting a debacle. It doesn't look like we're facing the end of the gigantic enterprise that dominated the SVOD scene for years, far from it, but what seems safe to say is that The service of Streaming faces the worst year in its still short history in 2022. The voice of alarm over Netflix's decline came after experiencing something truly worrisome for investors: the loss of 200 subscribers in the first quarter of the year alone and a $000 million drop in value. company merchant. Now an interesting report from Hollywood journalist wherein Various sources share the changes in the company that could have led to the decline, allowing a specific series to be designated as the turning point.
Maybe you completely forgot about it, since created in 2018but it is insatiablea series created by Lauren Gussis (dexter) and starring Debby Ryan as a young woman out to get revenge on anyone who made her feel bad about her weight in the past.
The series, renewed after its first part but canceled after the second and hit hard by specialist critics - only 11% approve of it on the review compilation portal Rotten tomatoes-, is listed by one of the sources close to Netflix consulted by the publication as the beginning of what they call "Walmartization", a term referring to the consumption habits of the famous company Wal-Mart and which favored quantity over quality.
They call it Insatiable-gate in the halls of Netflix, ”says the source consulted by 'The Hollywood Reporter'. “It gave him the power to give the green light to several people. This caused demoralization and utter chaos. Everyone thought what Ted did [Sarandos] was something terrible
'Insatiable', the beginning of Netflix's decline
What did Sarandos, CEO and Head of Content at Netflix, do? “Allowing a team to greenlight something that another team had ruled out,” the source of the aforementioned publication explains.
According to an interesting theory backed by some top content creators who have worked for the platform, There is a direct relationship between the problems the company would face today and the departure of Cindy Holland, then head of Netflix Original Content, in 2020. According to these sources, Holland, who played a key role in launching some of Netflix's biggest hits that took her to the top as Card castle, Orange is the new black Is stranger thingsdeveloped strong relationships with creators and gave them the time they needed to complete their projects, which he firmly believed in. [of 'Streaming'] It was built on the taste of Cindy Holland,” one assured.
However, Ted Sarandos' idea wasn't all that selective, and as a source with ties to the company in the past, Netflix was clear that it needed to significantly increase its volume to compete. And that's what he did. The problem arose when the oversupply began to jeopardize the culture of quality on which everything had been based until then.
The arrival in 2016 of former CBS and Universal Television executive Bela Bajaria as head of international content marked a turning point, say the sources consulted. In 2017, ordered 13 episodes of insatiablea series that had been rejected by the American open network CW and from which the Holland-led team also passed. "Ted Sarandos, wanting to dramatically increase the content, started looking at Bela [Bajaria] as what the business should be, while Cindy kept saying we should go for high-end creators," said another spring THR.
Of course, no one questions his work and from Netflix they do not hesitate to praise Bela Bajaria, his good eye and his excellent leadership. She is responsible for the success of TuThe squid game or Lupineamong other titles and his good work cannot be questioned, but what happened with insatiable This sparked unease, and sources say it coincided with some Netflix executives starting to worry about the growing number of titles.
Netflix's 'bump' explained
As expected, the news of the loss of subscribers in the first quarter of 2022 was soon accompanied by the analysis of various experts, who quickly pointed out that the company was facing a really serious problem. In fact, some estimates have recently concluded that Netflix could lose up to two million more subscribers in the first half of the year and that its stock value will continue to devalue in the coming months.
Netflix suffers its biggest crisis since 2011 and takes action: arrival of ads and goodbye to sharing accounts
Así, mientras hace apenas un años seguíamos viendo Netflix como la plataforma de 'Streaming' ganadora que había sido capaz de cambiar la formed en que consumiamos audiovisual y que resultaba prácticamente unbeatable para sus competidoras, hoy por hoy su futuro se presenta más farragoso y parece Quoi measures to reverse the situation must be swift and decisive.
What paths have you chosen? For now, end the usual practice of account sharing so prevalent among its subscribers and launch a new, cheaper plan with in-app ads.
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SOURCE: Reviews News
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