😍 2022-07-20 17:23:15 – Paris/France.
MLC Updated: 20/07/2022 17:23h
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Netflix has approximately 220 million users worldwide. Undoubtedly, it is one of the most demanded and successful services since its birth in 1997. Just stand on the street and ask how many people have an account.
However, it is true that in recent months its expansion has slowed down. The company itself assured that it lost 970 000 subscribers between the first and second quarters of the year, which led to the dismissal of some 450 employees. A lower loss of subscriptions than expected in its April reports, when it estimated it at around two million, but it is the largest in its entire history.
With these numbers on the table and with growing competition
, the American company is adopting new strategies to try to recover the right data. One of them is the implementation of a subscription model with advertisements. With it, we hope to lower the price of content to the detriment of include advertising. An initiative that will be developed with Microsoft in early 2023.
But if there is a measure full of controversy, it is the end of shared accounts. Because it was one of the great things about Netflix. It was enough for a single user to have an account so that third parties could also take advantage of their services at no additional cost. Something the platform has already ended in some countries and hopes to develop in the coming months.
[Las claves del éxito de Santiago Segura, el Rey Midas de la taquilla española]
“First, we must continue to improve all aspects of Netflix. This focus on member selection and control influences every aspect of our strategy, creating what we believe to be a business advantage important in the long term," the board said in a statement to shareholders.
In which countries do you have to pay
The truth is that this is not something new. As of March 2022, customers in Chile, Costa Rica and Peru have already been forced to pay an additional $3 to include a “second house”, which would already allow an additional account to watch a series. "Each 'Extra Member' has their own independent profile, personalized recommendations, username and password," Netflix says.
This plan should arrive in August also in Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic. With what would already be eight countries in which users must pay this new tariff.
At this time, the company has not specified whether this rate will also be imposed on Spain, although it indicates that it will be done. Especially since a Time2Play study guarantees that up to 54% of Netflix users in our country use shared accounts.
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