✔️ 2022-08-22 12:00:19 – Paris/France.
Netflix will soon launch an ad-supported content program. Of course, there will be some options that don't have ads. Because?
22/08/2022 12:00
Netflix has had a particularly turbulent few months. To the problems related to the loss of users and, of course, to the attacks of personalities like Elon Musk, we must add the decision-making taken by the top management. The inserting advertising in the platform is very risky in a payment service of these characteristics, we can therefore be faced with a strategy that is very difficult for the viewer to assume.
Now, what if we told you that it won't be as bad as you might initially expect? The goal is to have a more competitive service in terms of price by adding advertisements. In this way, the insertion of advertising would fill the current void by establishing a cheaper package than the competition. According to responsible statements made to Bloomberg, it is expected that Netflix may benefit from certain exemptions when it comes to including personalized advertisements.
Let's see in which cases it is very possible to take advantage of a subsidized plan without having to have ads, why it can be very interesting for the user the use of this practical program and, of course, what are the reasons why there would be a lack of publicity despite a plan with these characteristics. Here are some of the known keys.
Netflix and advertising: it will not be as serious a problem as we think
Due to the presence of a certain number of licenses, the truth is that not all content can be advertised. As part of this proposal, Netflix hopes to devise a strategy in which a series of series, documentaries and films will not have advertisements. The first beneficiaries of this possible advertising exemption will be children, according to the first statements linked to the company. This is a very interesting approach for part of the company's public.
It's a seemingly smart decision on the part of the audiovisual firm. After all, thanks to this measure, possible fines of a million dollars are avoided in the event of inappropriate advertising for children. Remember how a while ago YouTube Kids came to suggest adult content as a recommendation to watch? This will not happen in the case of Netflix if, finally, bet on this exemption.
Moreover, we expect that the original content developed by the platform don't rely on ads. However, according to available information, this will only be the case for launches on first viewing. Later, they will integrate advertising. In this particular case, it is possible not to penalize the display of the content by an interesting operation.
As you can see, Netflix will integrate advertisements with the objective of helping your annual accounts, which have experienced serious deterioration. The new works that have been created and are expected to launch soon should contribute to an increase in turnover, a move also expected by the retail investor after seeing how the share price has fallen in a very short time. time.
SOURCE: Reviews News
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