🍿 2022-03-15 19:27:44 – Paris/France.
As the popular saying goes: renew or die. After banning red carpet “selfies” and having an open war with Netflix over refusing to show its movies -or should we say TV Movies?-, the Cannes Film Festival has decided to take a step forward and embrace modernity signing a deal with an unexpected ally: ICT Tac.
standing cinema
Hoping to reach a much wider audience and capture countless looks that, a priori, would not be interested in the contest, Cannes partners with billionaire social network to launch #TikTokShortFilm; an international competition for short films between 30 and 180 seconds, shot in vertical format.
The choice of the three winners It will be decided by a jury chaired by a renowned director —whose name will be revealed soon—, and the lucky winners will be rewarded during the Festival during an official ceremony.
Wealthy Waterworth manager Managing Director of TikTok in Europeentered into the agreement as follows:
“We are truly honored to welcome them as an official partner. Entertainment fans around the world have come to TikTok to be entertained, express themselves, or experience something new, but they've shared a genuine and nurturing sense of community like no other. »
Moreover, he stated that with this maneuver wait “open up more creative possibilities for our community as it prepares to be inspired, excited and entertained, united by a shared love of film and video”.
For its part, Thierry Fremaux, director of the Cannes Film Festivaldid not hide his curiosity about what could come from his alliance with TikTok and hopes that the agreement will allow “Share the magic of the festival with a much larger, global and film-loving audience than ever before”. This was explained in a press release.
“Cannes has approached the new generation of film lovers by offering them the opportunity to experience the festival through its “3 days in Cannes” programme. With this collaboration, which is part of our desire to diversify audiences, we look forward to sharing the most exciting and inspiring moments of the festival and see the festival reimagined through the lens of TikTok creators and their community. »
Will this new business strategy work? Soon we will be able to check it out first hand.
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 👓