😍 2022-04-06 16:44:00 – Paris/France.
You feel overwhelmed by the deluge of television choices and Streaming available at the push of a button? You're not alone.
The tonnage of video programming available to American viewers today is staggering – and it will only grow. In February 2022, there were more than 817 unique program titles on television and radio services. Streaming traditional in the United States, with many of these titles featuring hundreds of individual episodes or chapters, according to Nielsen's Gracenote entertainment metadata subsidiary. That's a 26% increase from December 2019, when there were just over 646 unique program titles.
With the huge amount of content, nearly half of US viewers – 46% – said they feel “overwhelmed” by the growing number of services and platforms, making it harder to find the content they want. research, according to Nielsen's inaugural 'State of Play' report released Wednesday.
Of those surveyed by Nielsen, 64% of respondents said they wished there was a "service Streaming bundled video” that would allow them to choose the services of Streaming video they wanted.
That said, 93% of Americans expect to either increase their Streaming paid-for customers, or to leave their existing plans unchanged for the next year. According to Nielsen's February survey, 35% of Americans now pay for four Streaming or more, compared to 11% who did so in 2019.
And more than half of US viewers (53%) now pay at least $20 a month for streaming services. Streaming video, according to the Nielsen study.
Overall, Americans increased their average weekly time by Streaming video by 18%, with a year-over-year increase from 143,2 billion minutes in February 2021 to 169,4 billion minutes in February 2022.
In February 2022, the content of the platforms of Streaming accounted for nearly 29% of consumers' total time with television, ahead of broadcast programming (26,4%) for the fourth consecutive month, according to Nielsen's The Gauge, a monthly snapshot of total television and television usage. Streaming. . In total, Americans have watched nearly 15 million years of video content in Streaming in 2021, according to the measurement company's estimates.
The report "really underlines the fact that we have entered the next phase of the Streaming, based on the trends we have detailed on the Streaming over the past few years,” said Brian Fuhrer, senior vice president of product strategy at Nielsen. “We went from infancy to adolescence, and all the complexities one would expect at that time. »
The 2022 “State of Play” report (downloadable from this link) integrates measurement and Streaming from Nielsen TV, as well as data from its Gracenote unit and results from a custom online survey of US video streamers.
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SOURCE: Reviews News
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