✔️ REVIEWS News – Paris/France.
Thomas Hartman
Only by one percentage point, but still in the lead, Amazon is now ahead of Netflix with Prime Video. Apple TV+ only has 5 percentage points. This is an analysis from Justwatch.
At least in Germany, the service of Streaming Amazon Prime has now peaked, according to a Justwatch post reported by iFun.de. According to this, Prime Video will have a market share of 31% in Germany in the first quarter of 2022, while Netflix only manages 30. Disney+ follows with 18%, Sky with 7 and Apple TV+ remains stable at 5%. RTLplus is only 2 percentage points, others reach a total of 7% market share in Germany.
The finding that Amazon does not operate the service of Streaming that alongside its overall offering, so to speak, and therefore users are less likely to cancel there, even temporarily, as is the case with Netflix or Sky Ticket, is certainly important when evaluating market shares. As a result, Prime Video is, so to speak, a "permanent runner" for many, while others like to cancel on a monthly basis when less interesting series or films are running in order to cut costs. Overall, Sky and Disney+ also posted declines.
Netflix is losing popularity
An article from the Frankfurter Allgemeine Zeitung shows how serious Netflix's problems are around the world. For the first time in more than a decade, the video service reported a drop in its subscriber base, and another drop is expected for the next quarter. The stock price fell nearly 40% in the past week. Overall, Netflix saw a decline in its customer base from 200 to 000 million – which should also have contributed to the abandonment of Russian activity due to the war against Ukraine (thus minus 221,6 subscribers) or the improvement of the corona situation. But the company also lost 700 subscribers in the US domestic market in the last quarter.
Netflix is trying to defend against the drop in subscribers with various measures, among other things, they want to prevent the popular sharing of passwords between different households, it is said.
SOURCE: Reviews News
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