✔️ 2022-04-25 15:33:53 – Paris/France.
Written by Adrian Kingsley-Hughes, Contributor
The unveiling of the iPhone 14 is still several months away, but speculation and rumors – along with endless mockups of black rectangles – are coming faster and faster.
Apple faces its usual challenge: how to keep selling the iPhone.
Since Apple transfers tens of millions of iPhones every quarter, the company is pretty clever at tricking people into opening their wallets and purses to buy iPhones. But every new iPhone resets the clock and the sale has to start again.
The problem is that the iPhone is already pretty good, and it's getting harder and harder to come up with compelling new features to entice people to upgrade.
After all, what can you add to the latest iPhone to make it compelling?
It already has a powerful processor, a great display, stunning cameras, and reasonable battery life.
So what should Apple do?
Try selling an iPhone with slightly better features.
A faster processor. Better cameras. Some display settings. A little more autonomy.
Oh, and change the look of the iPhone by launching a redesign – which may or may not be a recycling of a previous design.
Another factor to add to this Bloomberg’s Mark Gurman points out that while the Pro versions are selling well, iPhone Mini sales are terrible, and as such Apple is likely to alter the Phone 14 lineup.
- 14 inch iPhone 6,1
- 14-inch iPhone 6,7 Max
- 14-inch iPhone 6,1 Pro
- 14-inch iPhone 6,7 Pro Max
Compare that to the existing range:
In short, the days of the 5,4-inch iPhone are numbered. It seemed like there was a demand for a smaller iPhone, but most available data suggests that isn't the case.
Maybe people prefer bigger screens. Maybe the mini was overpriced. Maybe Apple marketed it wrong.
Who knows?
But if you want a small iPhone, better buy one sooner rather than later.
Also: The best green phones: durable and eco-friendly
Gurman also speculates that Apple will try to differentiate the iPhone Pro from the regular iPhone by giving the Pro handset a 48MP main camera and a new A16 chip. Non-Pro handsets will stick with the existing 12MP camera and existing A15 chip.
It's both interesting and different.
About the only new feature that is rumored for the new iPhone is the ability for satellite emergency messaging using the Globalstar network. It would be a nice emergency feature, sure, but not a huge, mind-blowing day-to-day-use thing.
It seems Apple is pushing the Pro line to buyers who upgrade every year or so and want the best of the best, while the regular iPhone line is for those who don't really care about specs and just need a new iPhone every three or so years.
Given supply chain constraints, it makes sense for Apple to recycle as many components as possible from the existing iPhone lineup.
But it's still strange to think that a new iPhone could contain so many older components, especially the processor.
Is this a temporary thing to accommodate for the constrained supply chain, or is this a new evolution for the iPhone?
As it becomes increasingly difficult for Apple to find new features to add to its smartphone, I wonder if we will enter a new phase where not only have revolutionary changes given way to evolutionary changes, but also the pace of evolutionary change is slowing down.
SOURCE: Reviews News
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