😍 REVIEWS News – Paris/France.
The service of Streaming Netflix TV is pricing between US$7-9 for its cheaper subscription, which would include commercial breaks. The duration of advertisements must total 4 minutes per hour, the advertisement must be broadcast before the start of a program and in the middle. This is reported by Bloomberg, citing anonymous tipsters who are said to be aware of the company's plans.
Four minutes of advertising per hour
Netflix is struggling with falling subscription numbers in the face of ever-increasing competition and wants to use this extra supply to attract new customers willing to watch ads at a lower cost. This plan was recently notified to shareholders. It would be the first time that Netflix has disrupted its offerings by advertising outside advertisers. In the $7-$9 range, the new subscription would cost a good half of the price of the "Standard" HD subscription, which currently costs $15,49 in the US. A “Basic” subscription already exists for $9,99, but it is limited to SD resolution.
Ads should not be longer than 4 minutes per hour and should not be repeated. According to the Bloomberg report, advertising will only be available before and during certain programs. Viewers should not be overwhelmed by advertising. The company is currently notifying potential advertisers that there will be smaller offers up front so you don't promise too much.
Beginning of the advertising subscription in the coming year
According to the report, the new subscription is to be offered for the first time in six countries at the end of the year – probably as a test phase, as planning and discussions with business partners are still in the middle. The launch in all countries where Netflix operates will therefore not take place before next year.
With its strategy, Netflix apparently wants to avoid upsetting its (new) customers right away, because traditional cable TV runs ads for much longer and customers from other providers Streaming often react with annoyance to constantly repeating advertisements. Netflix has won Microsoft as an ad implementation partner, and the company is expected to handle the underlying technology and the sale of ad space.
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SOURCE: Reviews News
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