✔️ 2022-04-07 06:00:00 – Paris/France.
We are people from more than one platform. Most, according to surveys, have a few subscriptions. “How long are we going to support customers? Are we going to maintain an expenditure of two or three TV platforms with one or two music platforms, a total of four or five slices? asks Professor Pablo Foncillas.
Things are getting worse as more and more offers appear with companies that have local, global or thematic content, which multiplies the need for subscriptions. “If I am clear that it is not sustainable to spend all this money in the long term as an individual, is it sustainable for the platforms? The answer: I don't think so,” says the researcher.
This may lead us to an era of consolidations in the style of banking entities in Spain. But it can also happen that users start sharing platforms, such as airline loyalty points.
Read also Pablo Foncillas
The reality of Netflix, which comes from a revolutionary and established model, is that it will be affected by a phase change. “We will see how many companies will cooperate by uniting their content to a shared proposition, even while operating under one platform. The competition with Netflix is complicated because it is very large, but there are many small, medium and even large content that sooner or later will find a way to come together to create an integrated proposition. This can take business away from your competition.
For its part, the company burns money and sees its debt increase. Meanwhile, he's not gaining as many customers as expected. That's why he had to make a key pricing decision, with arguments that Foncillas unveils in the video.
SOURCE: Reviews News
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