📱 2022-03-31 15:25:00 – Paris/France.
Sales of mobile phones through the national distribution network had a slow start to the year, but February saw a recovery in sales boosted by new flagship devices.
PORT WASHINGTON, NY, March 31, 2022 /PRNewswire-PRWeb/ -- According to The NPD Group, cell phone sales through the national distribution network had a slow start to the year with low double-digit declines in January compared to the previous year . February saw a turnaround in sales driven by new releases of flagship devices. February MSRP dollar sales rose 4%, while unit sales also saw 4% growth over the prior year, based on data from NPD's retail sales tracking service. , which covers a cross-section of national retailers to provide insight into the latest market trends.
In fact, from the second to the third week of February, MSRP dollar and unit sales of mobile phones through the national retail network increased by 142% and 33%, respectively (week of February 13-19, 2022 compared to February 20 to 26, 2022). During the same period, sales of mobile phone accessories (screen protectors, device protectors, cell phone holders/holders and other mobile accessories) increased by 16% in dollars and 13% in units. after registering declines throughout January.
“After a slow start to the year, device and accessory sales in February were reinvigorated by the launch of new flagship devices, as well as expanded financing programs and accessory credit promotions that were offered,” said Brad Akyuz, executive director and industry analyst for The NDP Group. “The growth we saw in the third week of February was driven by sales of the new flagship model as consumers took advantage of promotions and financing programs that were extended to 36 months. Additionally, accessory credit promotions have boosted sales of matching cases and more to accompany these new devices. »
Methodology
Information is collected and reported on a weekly and monthly basis from NPD's National Retail Panel, which covers over 25M mobile units sold (as of 12ME May 2021). MSRP dollars are used for the mobile phone category to reflect a market of equivalent purchase terms.
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About NPD Group, LP
NPD is a global market intelligence company that offers data, industry expertise and prescriptive analytics to help our clients understand today's retail landscape and prepare for the future. More than 2 companies worldwide rely on us to help them measure, predict and improve performance across all channels, including physical, e-commerce and B000B. We have services in 2 countries around the world, with operations spanning the Americas, Europe and APAC. Practice areas include apparel, home appliances, automotive, beauty, books, B19B technology, consumer technology, e-commerce, fashion accessories, food consumption, catering, footwear , home, home improvement, children's products, multimedia entertainment, mobile, office supplies, retail. , sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.
Media Contact
Megan Scott, The NPD Group, 516.625.7516, megan.scott@npd.com
SOURCE The NDP Group
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