😍 REVIEWS News – Paris/France.
Netflix (WKN: 552484) and Walt Disney (WKN: 855686) In the meantime, there are quite a few races. It does not matter whether it concerns relative growth rates or absolute figures of the Streaming. Both are a goal we know. There has recently been a changing of the guard from the perspective of society as a whole.
However, a parallel between the two companies is that they are moving in one direction when it comes to Streaming : towards an ad-supported subscription model. But apparently a real head-to-head race is on. This is the first ad placement. Let's take a closer look.
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Walt Disney vs Netflix: race for advertisers?
As now reported, Netflix is planning an early launch of its ad-supported service later this year and possibly as early as November. The math behind it all: you want to be faster than Walt Disney in order to make a first move and therefore lead the market in Streaming funded by advertising.
In any case, the Wall Street Journal now reports that Netflix has informed the first advertisers that they can place their advertising on the portal of Streaming from November. Walt Disney, which will not be launched with Disney+ until December, should therefore initially be at a disadvantage in terms of time.
The price per 1 Netflix customers reached could also reach US$000, at least if the group of Streaming reaches specifically relevant target groups. A base price (or something like that) is estimated at 65 US dollars. This is also interesting and indicates the possibilities to what extent monetization takes place. In purely mathematical terms, viewing an advertisement based on this compensation model would earn between 6,5 and 8 cents.
Interesting news
Walt Disney and Netflix are diving very deep into the market for Streaming, especially in the Streaming funded by advertising. In the end it is not relevant for me who has the earlier start time. Of course, this can be an important signal for advertisers. The most successful approach to customer growth and operational success is primarily a feature that I look at.
Nevertheless, the fact remains that there is a neck and neck race between Netflix and Walt Disney in the market for Streaming. A new chapter will soon begin with digital advertising, which the two companies apparently want to launch later this year. Let's tune in to this interesting story!
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Vincent owns shares in Netflix and Walt Disney. The Motley Fool owns shares and recommends Netflix and Walt Disney and recommends the following options: $145 long call in January 2024 on Walt Disney and $155 short call in January 2024 on Walt Disney.
SOURCE: Reviews News
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