🍿 2022-12-07 10:43:17 – Paris/France.
Netflix released its version with ads a few weeks ago, which for 5,49 euros per monthpresent between four and five minutes of Advertising for each hour of content broadcast. The idea of the platform, that of attracting an audience that wants to pay less to subscribe to a Streaming, could go further, as he admitted. ted sarandos. As he pointed out Netflix CEO, consider creating new, cheaper subscription plans and with different options.
Netflix continues to experiment with advertising with new ad-supported subscriptions
Sarandos, who gave a lecture at UBS Global Conference on Technology, Media and Telecommunicationshe believes that Netflix will include more accounts with ads in its service, and that these will eventually become an essential part of your offer in order to reach a wider audience for a lower price. “We have multiple subscription tiers today, so we will probably have more levels with announcements over timebut there is still nothing to say firmly,” said Sarandos, who says that Netflix continues to work to further refine this subscription with advertising in statements collected by BD.
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There will be more accounts with ads and they will gradually adapt to consumers
“And the product itself will evolve quite dramatically, I guess, but slowly, incrementally. », completed. Sarandos also acknowledged that his platform, which has amassed a steady collection of viewership records thanks to Stranger Things 4, The Squid Game, Dahmer and the recent WednesdayHe thinks that there are certain problems to be solved in the months to come with the question of the hearings, the shared accounts and passwords passed between friends and family. “The problem with passwords is something that we have spent too long ignoring,” explained the portal manager, who advanced some of the measures in this regard, such as additional costs, geolocation and others.
The objective is that consumers, once these measures are in place, “see the value of Netflix”said Sarandos. “There are people who enjoy Netflix, literally, for free. Therefore, they get a lot of value out of it. I think they will be happy to have their own account,” he concluded.
SOURCE: Reviews News
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