✔️ 2022-08-27 01:34:37 – Paris/France.
We've known for a long time that Netflix was preparing to launch a new ad-supported plan with the promise that it would be cheaper than the others. Doubts arose when we learned that Disney + was going to do the same, but by increasing its other prices. Now Bloomberg has revealed that Netflix does not plan to go in this direction.
A very significant discount
Apparently, Netflix is considering the possibility of lowering its most popular tariff in the United States from $15,49 to a figure yet to be specified between $7 and $9. Come on, now close to or even above 50% depending on the cost they end up setting. In return, remember that it seems that it will not allow you to download content to watch offline.
Many will think this will mean a lot of ads, but the truth is the idea right now is for them to be a few 4 minutes for every hour of content, a figure similar to that weighed by Disney+. What changes is that here we can really save a significant amount of money instead of being little less than an excuse to increase prices.
Additionally, Netflix wants to avoid mistakes like Hulu in the US, where some subscribers have complained about seeing the same ad over and over again. To avoid this, it will not be necessary to bet too much on targeted advertising according to the type of spectator, since most will see the same ads, which will be included both before each series, film or documentary as well as during it, never at the end. The idea is to be as user-friendly as possible inside that seeing advertisements remains an inconvenience.
The objective of this new plan is to obtain new subscribers with a more affordable rate so that they can access titles as popular as 'Sandman', 'The Witcher' or 'Stranger Things', but also to help retain those who are not very clear. that he pays them to continue using Netflix. Right now it seems they expect these fees to generate $8,5 billion a year by 2027.
For the moment, Netflix should introduce this new price by the end of the year in a few countries and it will be in 2023 when it is implemented globally.
To Espinoff:
SOURCE: Reviews News
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