✔️ 2022-08-23 01:48:00 – Paris/France.
Netflix surprised a few weeks ago with the announcement that it could integrate advertising into its content, but this is not bad news for its customers, since it would be part of a new cheaper subscription plan and , moreover, certain productions in its catalog would be exempt.
At the end of June, the platform Streaming announced that it would launch a cheaper plan by 2023, taking into account the loss of subscribers, which would be compensated by commercial advertising revenue in a new business model with its partner Microsoft.
Ted Sarandos, co-CEO and chief content officer of Netflix, warned that some of its content may not be included in this new plan, nor available for offline download, but he did not specify how the ad will appear to viewers. .
Netflix will not have ads in its entire catalog
Children's content such as Peppa Pig and Netflix original movies and series, such as Bird box, stranger things, You better call Saul Is sex educationamong many others, would not advertise in the new plan, sources close to the platform told Bloomberg.
Although several productions belong to Netflix, and therefore are not available in theaters or on any other entertainment service, this one does not have absolute rights since they were made by other studios.
For this reason, Netflix negotiates with production houses such as Sony, Warner Bros., Paramount and Discovery so that part of its original catalog can include advertising, in exchange for a percentage of the revenue for them.
“Today, the vast majority of what people watch on Netflix, we can include in the ad-supported tier. There are some things that are not and we are in talks with the studios,” Sarandos explained to deadline. “We will remove some content, but not all. However, do not think that this is a material obstacle to business.
In the event that the platform and the production companies fail to reach an agreement, the original content will not have advertising, but it will also not be available in the new cheaper subscription plan.
Netflix still plans to run the ads before, during or after content is played, but expects to launch the new plan for its customers in early 2023, according to Bloomberg.
SOURCE: Reviews News
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