🍿 2022-06-01 18:49:54 – Paris/France.
The service war Streaming did not benefit Netflix. For years, the company tried to step into the big leagues and convince everyone that their works were quality and should be called real movies. Titles like The Irishman - 100%, Okja - 86% and The Power of the Dog - 98% have shown his view to be correct and very valid. However, the sacrifice of those early years and the advantages with which they convinced great creators to form important alliances is now an obstacle that prevents them from growing alongside other platforms. A lot will change for the company, including the creative freedom it has promoted so much and the millions it has given away without hesitation.
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Netflix has entered the fray with some powerful works. In the field of series, he wanted to compete with the best cable channels such as HBO and for this he gave the green light to projects such as House of Cards – 85% and Orange is the New Black – 93%. The decision served very well, as Netflix Originals managed to enter major competitions without issue. Also, their notoriety benefited greatly because they became the big brand that saved other series to be able to finish them as planned and they did not cancel their titles. In the world of cinema, things were more complicated, but little by little that changed, especially since Netflix joined big names like Martin Scorsese and David Fincher, two great critics.
Unfortunately, this beautiful proposal turned out to be very profitable and therefore worthy of imitation. TV networks and production companies no longer wanted a share of the profits, they wanted it all and the race for the services of Streaming began. The pandemic has encouraged this campaign, as everyone has found a way to keep releasing titles here and keep their audiences captivated despite cinemas around the world being closed due to COVID. HBO Max, Apple TV, Disney+, Paramount and others have started working hard to compete for better prices and reclaim works that were previously in the Netflix catalog.
The famous service of Streaming had been dragging some problems for a long time. The famous creative freedom that many still insist on joining Netflix has become a big deal, as budgets have grown a lot and the benefits aren't as palpable as with theatrical releases. On the other hand, the costs of the series also skyrocketed and with the great increase in the creation of original content also came the dilemma of which ones worked and which ones did not, thus favoring many cancellations which continue to exasperate the public. .
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Netflix has no choice but to evolve, but it must do so by following the right steps and considering that along the way it will lose thousands of users who will find a more suitable alternative for them. The company still wants to present itself to the public as if it were no problem, advertising The Gray Man, its most expensive production to date, and acquiring the Between Razors and Secrets franchise for several million – 100 % they hope to operate for many years. However, behind this facade hide executives in crisis. Hollywood journalist published a special investigation into what is happening with the service of Streaming and all the drastic changes we can expect in the near future.
Apparently, Netflix has lost 44% of its stock market value since April 19, when the big loss of subscribers after a decade of success was made public. It seems the idea now is to focus the money on bigger productions and leave out independent cinema (less than $30 million for its production), as well as family-type live-action films . The priority will be to invest in big productions, but to release less per year. An insider explains that instead of investing $10 million in two films, the production company will put $20 million into one title. Despite this, they don't expect the most independent films to disappear completely, they will simply have a lower budget and be managed by fewer executives:
The goal will be to make the best version of something rather than cheapen it for quantity.
This means that Netflix will have to make the biggest sacrifice of all: giving up absolute creative freedom:
This tendency to do everything to attract talent and give them carte blanche will disappear.
Netflix will have to be very careful with its next moves, as it cannot completely abandon these smaller productions. After all, movies like To All the Boys I've Loved Before - 95% or The Kissing Stand - 45% served to attract young audiences who knew the franchises and didn't mind watching them again and again. . There's nothing wrong with aiming high, and the company still hopes to stick to its once-a-week approach, but now they'll be splitting up to sometimes release series, other times movies. big budget and other times low budget. films that appeal to young audiences. In addition to these internal changes, Netflix is also considering restructuring its entire platform to secure more subscribers. However, prohibiting sharing accounts or creating ones with advertising to pay less were not decisions accepted by the public.
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SOURCE: Reviews News
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