✔️ 2022-03-26 00:23:10 – Paris/France.
A few weeks ago, Netflix made official a test in which will charge extra for sharing an account with people who don't live in the same housestarting with some Latin American countries.
This news caused a stir around the world because account sharing is practically very common, something even Netflix encouraged many years ago. Now, analysts from Cowen & Co. have shared their estimates of the profits Netflix will generate with this move, and everything points to a millionaire strategy.
Netflix, Prime Video, HBO Max, Disney+ or Star+, which one is worth it?
Millionaire profits, if Netflix dares
According to estimates, collected by Variety, Netflix could generate an annual profit of 1 million dollars. But, there is one condition, and that is that these profits would only be realized if Netflix applies the strategy globally, because for now the two additional subscriptions are only available in Chile, Peru and in Costa Rica.
Those gains would represent about 4% of the company's 2023 revenue forecast, estimated at $38,8 billion.
According to analysts, this overcharge revenue estimate assumes that about half of households that share passwords that don't pay, will become members of a subscriptionand that among them, half will choose to subscribe to Netflix with their own account.
Despite the figures and all the possible scenarios, These are just analysts' guesses.. In addition, Netflix said that at the moment it is a test with which “will seek to understand the usefulness of these functions”before making changes in other parts of the world.
In other words, they will first analyze in Peru, Chile and Costa Rica the effects of additional paid subscriptions for users who do not live in the same house, and depending on the results, they will be applied, or not. , In other countries.
Photo by Dima Solomin and Alin Surdu on Unsplash
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 😍