🍿 2022-10-19 22:27:00 – Paris/France.
Image: Mykolastock (Shutterstock)
Netflix is looking for fewer users to share their account without any additional payment and thus add more subscribers. To do this, it works on several strategies that will make it a little more complicated, or less easy, to share your account without consequences. One of them was to charge "adding additional houses" to an account for an additional price. But this experiment ended just two months after it began.
The company had started charging for "adding a home" to an existing account in five countries during the month of August: Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic. For a small fee, account owners could add additional homes where the same account would be used by other people. Of course, there was no need to pay to use the service if you were traveling or temporarily away from home.
The measure was received as expected: countless users expressed their refusal on social networks and many promised to unsubscribe from the service because of this action by Netflix. Now, the company claims to have listened to these users, and for this reason, it has terminated this pilot program. This is a statement:
"After listening to consumer feedback, we've decided to remove the 'Add a Home' features. Instead, we will strive to make it easier for people who share an account to transfer their profile to create their own subscription, and for all members to easily manage their devices and create sub-accounts (“additional member "), if they want to pay for family members or friends".
In other words, the plan to charge for "extra houses" may have come to an end, but that doesn't mean Netflix will stop looking for ways to incentivize users to pay for the service. Features like transferring or moving a profile are one step, but they will also tighten password sharing and offer options like the new ad-supported plan. All these novelties and measures will arrive from the beginning of 2023.
SOURCE: Reviews News
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