✔️ 2022-09-13 09:30:39 – Paris/France.
We wait months to see our favorite series again. And when that day comes, you can't take your eyes off the TV until you finish all the episodes of the new season. We've all had a binge night of episodes. That's what we call binge-watching. But this custom could have its days numbered in Netflixwhich plans to change its strategy for the first series.
So far the platform diffusion opted for continuous reproduction. That is to say, the user started a series and automatically chained the chapters until it was finished. This model catapulted Netflix, which quickly became one of the main platforms. However, it is now going through serious financial difficulties and is looking to stop the user drain.
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Model change
Farewell to the frenzy of series on Netflix
Netflix plans to abandon its model of bingeing on new series with a single objective: to stop the hemorrhage of subscribers. The company lost nearly one million subscribers (970 accounts) in the second quarter of the year, during which time it posted a net profit of $000 million, according to its latest report on the results. The platform is not giving up and hopes to recover this million users lost in the last quarter of the year.
ROBYN BECK/AFP
This change, anticipated by analyst Michael Nathanson in his bulletin, would seek to increase the company's revenue. Thus, if subscribers paid several months to complete the series and not only once, the income of Netflix. This is not a revolutionary proposition, as other platforms such as HBO They are already applying it.
It would not be the only source of income. Netflix It is also considering giving away some advertising space on its platform, a move that a few months ago would seem like heresy to the company itself.
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trials
Essays with 'La Casa de Papel' or 'Stranger Things'
In general, all seasons of series or premieres have always been able to be seen at one time. Ozark Yes stranger things are two examples of this principle of change. These experimented with a more drop-by-drop approach (one chapter every now and then).
The fourth season of stranger things It was divided into two parts of five chapters. Same model for money theft, which aired in two parts and in different months. What seemed like a simple test, looking for user feedback, could turn out to be definitive.
Netflix
How will subscribers react to this change? It is the question of Netflix, who seems determined to take this step, according to Nathanson. For one thing, "spacing out episodes can allow plot points to be absorbed a bit more effectively, and in theory, a larger, more loyal subscriber base is good for everyone." On the other side of the scale, the ever-present threat of spoilerswhich "means that there are a large number of people who will want to watch each episode as it comes out".
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wrong numbers
Competitors are growing for Netflix
Netflix is witnessing a gradual loss of leadership as the most popular platform in the world. And it is that since 2019, in addition to its traditional competitors HBO and Amazon Prime Video, other services from diffusion as powerful as Disney+ or Apple TV+.
PE
So far this year, the company has laid off up to 300 employees and has oriented its medium-term strategy around two main axes: the penalization of accounts shared by several subscribers, only one of whom pays the subscription, and the possible introduction of advertising content. through a low-cost plan. To reverse this situation, according to experts, if Netflix If you want to stop the bleeding, you must bet on the inclusion of advertising, as well as the broadcast of live content.
SOURCE: Reviews News
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