😍 2022-08-31 12:18:08 – Paris/France.
Jeremi Gorman will join Netflix as President of Global Advertising and Americas Peter Naylor will serve as Vice President of Advertising Sales.
Snap's Chief Commercial Officer, Jeremy Gorman, will join Netflix as advertising president worldwide, and AmericasPeter Naylor, Until now Snap's Vice President of Sales, he will serve as vice president of advertising sales from the giant Streaming.
Naylor will report to Gorman, and Gorman, in turn, will report to Greg Peters, the company's chief operating officer. The two will start working on Netflix in September.
With these signatures, Netflix begins a new stage that open the door to advertising, something he didn't consider until this year, when the company decided not to miss the opportunity offered by the ads. Until now, few details were known about the new types of subscriptions that the giant Streaming was going to propose, but Bloomberg revealed this week that the new plan with will move in a price range between 7 and 9 dollars.
This plan will be proposed in the last quarter of the year and, moreover, it will not be global, but will only be available in six markets (I don't know which ones yet).
Jeremi Gorman and Peter Naylor lead Netflix's advertising team
Faced with this new path that the company is embarking on, peter naylor said in a statement: "It was great to see the the enthusiasm of the advertising community for Netflix's upcoming ad-supported deal. I'm excited to join the team and look forward to helping our advertisers connect with Netflix members around the world. »
For its part, Jeremy Gorman, “I'm excited to join Netflix to help grow the advertising business. We're just getting started, but we hope to provide the best experiences for Netflix members. and to the advertising community, of which I have been a proud part for over 20 years,” Gorman said in a statement.
Do not miss anything from MarketingDirecto.com and join our Telegram t.me/MarketingDirecto
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 🤓