✔️ 2022-09-27 02:35:43 – Paris/France.
Bloomberg — The giant of Streaming Netflix Inc. (NFLX) announced on Monday that it created its first internal studio to develop video games in order to rely less on external creators and expand its offer in this sector.
"This is another step in our vision to build a world-class game design studio that will bring a variety of original and engaging projects, without ads or in-app purchases, to our hundreds of millions of members worldwide," said said Amir Rahimi. , vice-president of studies of video games at Netflix, in a press release.
The company added that the new studio will be based andn Helsinki and will be directed by Marko Lastikka. The ex previously spent more than five years at Zynga Inc., where he worked on projects like FarmVille 3, and before that he was co-founder and executive producer of Electronic Arts Inc.'s Tracktwenty Studio also in Helsinki. , according to his LinkedIn page.
the new workshop will be the fourth in the overall ranking of Netflix, after the company acquired fellow Helsinki-based Next Games and Boss Fight Entertainment earlier this year. In September 2021, Netflix introduced Night School Studio.
The platform of Streaming currently has 31 mobile games in its catalog, which have no ads or in-app purchases, but are only available to subscribers. The company plans by the end of the year to have 50 games available. This includes Stranger Things: Puzzle Games, developed by Next Games, which is based on the platform's hit show. Streaming and which will soon be exclusive to Netflix.
Netflix is embarking on video games in 2021. as a means of diversifying its offer in the growth phase. However, just over a year later, less than 1% of the company's 221 million users play on the platform, as reported by CNBC last month, citing analysis from Apptopia. The rush to relaunch the games division came after the company lost 970 subscribers in the second quarter.
The new studio has yet to set its production schedules. "It's still early days and we still have a lot of work to do to deliver a great gaming experience on Netflix," Rahimi said. “These four studios, each with different strengths and areas of focus, will develop games that meet the diverse tastes of our members. »
Learn more at Bloomberg.com
SOURCE: Reviews News
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