🍿 2022-07-21 18:25:30 – Paris/France.
the giant of diffusion Netflix announced on Tuesday (19.07.2022) that it had lost 970 subscribers between the first and second quarters of the year, less than the two million it expected.
Thus, the result that reinforces the company's decision to extend the charge to users for sharing accounts, looking for new ways to earn money after years of massive growth.
Additional payment in five Latin American countries
For example, the content platform said it would ask customers in five Latin American countries to pay an additional 2,92 euros ($2,99) per month to add a "second home" to their accounts.
Netflix has spent the past three months adjusting its business to meet the challenges it expects to face the rest of the year. The company laid off around 450 employees.
"First, we must continue to improve all aspects of Netflix," the company said in a letter to shareholders, adding that it would remain focused on its core content delivery service. Streaming. diffusion to subscribers, as received The New York Times.
Netflix has assured investors that it could win back a million subscribers in the next quarter.
The pay-TV service, which now has 220,67 million subscribers worldwide, disappointed the market in April by admitting to losing subscribers for the first time in a decade in the first quarter.
The news was priced in by the market, with Netflix sharing more than 8% of after-hours electronic trading on the New York Stock Exchange.
The Californian firm published a turnover of 7 million dollars between April and June, below expectations. He attributed the lower-than-expected figure to an exchange rate effect.
However, the company made a net profit of $1,44 billion, beating expectations.
Netflix service with ads
The company also intends to roll out its cheapest advertising tier in early 2023 in "a number of markets where ad spend is significant," development analysts said cautiously.
"Beyond additional subscriptions, ads will also provide an advantage to Netflix in the form of a new revenue stream from brands eager to reach the platform's audience," said Mike Proulx, vice president of Forester.
LITTLE (AFP, Press Europe)
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 🍕