✔️ REVIEWS News – Paris/France.
The introduction of a fourth Netflix tariff, with low monthly costs but additional commercial breaks, is expected to take place in 60 days and will also hit the German market from the start.
Entertainment portal Variety reports this with reference to industry insiders and speculates Germany will be able to get ad-supported access alongside the US, Canada, Britain and France.
planned price increase
In Germany, the introduction of the new tariff should be accompanied by an increase in prices for existing tariff lines, which have until now been offered well below the prices charged in America, for example. Netflix could take advantage of the introduction of the new tariff line to increase the international prices of the three types of Basic, Standard and Premium access to a uniform level.
According to the latest information, ad-supported access should cost between 7 and 9 US dollars and would therefore be lower than the 9,99 dollars required for Netflix in the USA, but about exactly the 7,99 euros that German users ( yet) pay for Netflix. base.
4 minutes of advertising per hour
Initially, Netflix would plan to broadcast around four minutes of advertising per hour in the advertising rate and is therefore at the level of Disney, which also wants to roll out its ad-supported access in the current year.
Although Netflix has yet to confirm the date, since the Wall Street Journal had already announced November 1 before Variety, we can assume that the course has already been set accordingly. Technically, Microsoft will be responsible for the delivery and display of advertising content.
Netflix is currently looking for ad partners willing to invest $65 per 1 ad plays. Netflix can guarantee an annual budget of at least $000 million.
SOURCE: Reviews News
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