🍿 2022-12-09 10:48:00 – Paris/France.
Netflix's current CEO, Ted Sarandos, has been pretty clear about the future of the company and what kind of content and subscriptions they're going to offer in the coming years. During a speech at the UBS Global TMT conference, he himself admitted that he is not They intend to introduce live sports on the platform, but they are working on new ones. subscription models with advertisements.
2022 has been a tough year for many tech companies, but TV and movie platforms in Streaming were among the hardest hit, especially Netflix. The company that owns hits like La Casa de Papel, El juego del Squid or Stranger Things has seen how its competition has hardened this year and had to make some adjustments to be able to continue competing.
One of the biggest and most talked about was the decision to include a subscription model with ads, as well as the company's efforts to end shared passwords. It is true that this ad-supported version has spread relatively recently and still can't determine if it's a success or failurebut for now the company seems to be betting that it won't be the first anymore.
And it is that Sarandos, CEO of Netflix, let go that heAdvertising is going to be the company's future project, after being asked if Netflix will include live sports in the future, as competitors Amazon Prime or Apple+ do.
"We haven't seen a profit projection based on big sports leasing," Sarandos told the conference. “We're not anti-sports, we're just pro-profit. »
To add later that the ad-supported plan opened up the company's market to that demographic that was more price-sensitive and eager to see ads, "people will pay with attention rather than with a credit card" added. drop that In the future, there will be more ad-supported versions with different options.
Ads on Netflix will be introduced gradually with the new subscription plans, and he clarified that the content that is missing in the subscription with ads is because They are not allowed to advertise in certain series and filmsbut they are already working to obtain the necessary authorizations and to be able to offer their complete library to all their users.
SOURCE: Reviews News
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