🍿 REVIEWS News – Paris/France.
A Netflix subscription with ads? Depending on the management maybe an option soon!
Netflix had flatly rejected ad-supported subscription models in recent years. However, due to failing growth figures, Netflix management is starting to think about advertising on the Netflix portal. Streaming.
It reminds me of an article I wrote in 2019: “How long can Netflix go ad-free? ". The answer to this question could be 3 years. As several media, including golem.de, report, Netflix management plans to create a new subscription model, which is mainly financed by third-party advertising. This means that if you can make friends with ads before, between or after a series, you could save a few bucks. However, long-term subscribers don't seem to be the target audience Netflix wants to reach with a subscription.
Netflix subscriber count flattens again after 'corona boom' || Image: Statista.com
The service of Streaming would probably prefer that new subscribers could be generated through this discounted variant. After a veritable "rush" on the services of Streaming during the pandemic, user growth on many platforms came to a halt. Probably also with the Netflix top dog. Shareholders may not like this at all and in order to keep the Netflix boat afloat, new considerations are now underway.
Le Streaming with ads is the future?
Food for thought for the Netflix subscription with advertising could have been Disney+ again. In 2020, Disney+ removed the free trial period from its subscriptions, and a few weeks later Netflix also removed the free trial month from the offer. HBO Max, on the other hand, which has recently launched in other European countries, but not yet in Germany, offered a discounted subscription with advertising from the start. You can pretty much see where the trip is going. The services of Streaming reach millions of potential customers every day, whose preferences can probably be grouped quite easily based on viewing behavior. Targeted advertising is quite simple.
HBO Max already offered an ad-supported subscription version when the service launched. Streaming || Picture: Warner Media
Migrating to a promotional subscription?
Personally, the question arises as to how such a Netflix subscription with advertising is calculated. Ultimately, it must be ensured that a migration of regular customers to ad-supported subscriptions can be compensated. Not that the company will end up hurting itself with this step. There is also the question of to what extent the clients of the Streaming react to advertisements in films and series. The screens probably work just fine with the TV manufacturers' full-screen menus.
SOURCE: Reviews News
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