😍 2022-09-02 01:49:19 – Paris/France.
Netflix plans to bring the launch of the new cheap plan forward with ads for November 1. The date change, which is scheduled for early 2023, would be motivated by the departure of a plan with Disney+ advertising in early December.
« Netflix advances the schedule for the launch of its cheapest ad-supported plan until Novemberto go out before the launch of the Disney+ plan with advertising on December 8“, assures Variety.
The plan will be launched on the first day of November, but initially only for certain countries. " In July, Netflix told investors it was aiming to launch the ad-supported plan "around the first part of 2023." But now, the ad-supported Netflix plan is set to launch on November 1 in multiple countries, including the US, Canada, UK, France, and GermanyAccording to industry sources who have been briefed on the service's plans for Streaming“, adds the media. The date for the rest of the countries, including Peru, is not yet known.
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The main reason would be to beat their current big competition, which is launching its own cheap plan with ads in North America by the end of 2022.”It would be just over a month before Disney+ Basicpriced at $7,99 per month, hits the market in the US" , he adds.
In collaboration with Microsoft, Netflix seeks to negotiate the advertisements which would appear on the service of Streaming. " Sources confirmed the new November 1 launch date, which was previously reported by The Wall Street Journal. Netflix and its exclusive ad partner, Microsoft, have asked ad buyers to submit initial bids next week, with a "soft CPM of $65," the cost per thousand views, meaning the company is open to negotiations.. That's well above industry CPMs of under $20.″, specifies the website.
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To do this, the platform seeks to complete everything by the end of September. " Netflix requires a minimum commitment of $10 million in annual ad spend. agencies right now, according to a source. the company wants block ad purchases before September 30 to meet the November 1 launch date“, indicates the North American portal.
The service of Streaming claims that this ad-supported plan would have around half a million subscribers by the end of the year. " Netflix told ad buyers that expects to have approximately 500 customers on its ad-supported plan by the end of 000. Netflix has not reached an agreement on retail prices, but according to reports, are considering between 7 USD and 9 USD per monthHe concludes.
SOURCE: Reviews News
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