😍 2022-09-04 04:29:14 – Paris/France.
the platform of Streaming Netflix will launch its plan with advertising in the North American market on November 1 in order to compete Disney +which will offer its Basic plan on December 8.
This is how he anticipated Wall Street newspaper. According to the publication, the entertainment giant and its advertising partner, Microsoft, asked ad buyers to submit “initial offers next week,” with a “soft CPM” starting at $65; definition which also anticipates an instance of negotiation in the contractual tariffs.
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“Netflix is looking to charge brands premium prices to advertise on its upcoming ad-supported platform, some ad buyers say, a sign that the tech giant Streaming expects strong interest from companies that have long sought to reach its audience,” the site reviewed.
Changing one of its subscription alternatives was planned for 2023. However, with a launch in less than 60 days, its customers of United States, Canada, United Kingdom, France and Germany can opt for this inclusion.
Netflix advances the launch of its plan with advertisements. (Photo: AP/Elise Amendola)
“We do not know if on this same date the plan with announcements of Netflix will be available in Mexico and other Latin American countries," said xataka.com.
In Argentina, where Netflix It introduced a surcharge for using shared accounts on August 22, which will affect its 4,5 million users.
Netflix with advertising: what the platform's new low-cost package will look like Streaming
Co-Executive Director of NetflixTed Sarandos, confirmed a few weeks ago on an investor call the details of his new economy subscription plan, with the following differentials:
- It will not allow access to the complete catalog of films and series.
- It will include advertisements.
The company headquartered in Los Gatos, Calif., had also reported a few days ago, the agreement with Microsoft for the development of a cheaper subscription and with advertisements. This plan, which will be supported by a technological solution provided by the Redmond company, will arrive in the coming months.
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“It is estimated that at least half a million subscribers will opt into this plan in the last two months of 2022, this being an estimate to support its new business plan. Although the cost has not been determined, it is expected that the acquisition will be between 7 and 9 dollars, a price that would be adjusted to each market”, he developed. SpoilerTime.com
How much will the Netflix subscription with ads cost?
Netflix has yet to announce the price of its ad-supported plan. Currently, the value of Basic subscription (streaming in SD 480p) in the Argentina is 429 pesos (excluding tax). The Standard formula (Full HD 1080p) costs 799 pesos (excluding tax) and the Premium (Ultra HD 4K) 1 pesos per month (excluding tax).
Netflix has 4,5 million subscribers in Argentina. (Photo: AFP/Olivier DOULIERY)
As for competition, HBO Max, Hulu, and Peacock (which offers a free, ad-supported service) have similar plans on USA Yes Europe.
SOURCE: Reviews News
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