😍 2022-09-15 15:27:07 – Paris/France.
What would you like to know
- Netflix reportedly aims to attract 40 million new viewers by the end of 2023.
- The projected figures are part of discussions between Netflix and its ad buyers.
- The service of Streaming has not yet decided on the launch of its profitable ad-supported plan.
In June, the co-CEO of Netflix, Ted Sarandos, has confirmed that ads are coming to the service from Streaming. Things have yet to materialize on how to launch the new subscription. However, some preliminary projections suggest that with the new ad-supported version, the service Streaming could reach 40 million viewers by 2023.
"We are still in the early days of the decision to launch an ad-supported tier at a lower price and no decision has been made," a spokeswoman said. Netflix to the WSJ in a statement.
The projection report comes from The Wall Street Journal, citing a document shared between Netflix and its advertising partner Microsoft to its advertising buyers. The service of Streaming provided its shared projections for "unique viewers" in select markets where it could launch its potential ad-supported plan in conjunction with ad buyers.
The relevant leaders of Netflix and Microsoft are reportedly meeting with ad buyers to assess plans to launch the profitable tier later this year. The document's projections suggest that of the 40 million users, 13,3 million are expected to come from the United States. Advertising executives have further been informed by Netflix that the platform could reach a "unique audience of 4,4 million viewers" globally by the end of 2022.
According to projections provided by Netflix, rumored launch markets include countries like Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom.
According to WSJ, viewership would be higher than projected numbers because more than just one person in a household would see the allegedly ad-supported new plan. Additionally, the company is said to be gauging the demand for the ad-supported tier before launching to the masses.
Although it is one of the best services of Streaming, at the beginning of this year, Netflix has seen a massive drop in its subscribers. Competitive players increase in the space of Streaming and have put in place affordable levels of advertising support.
So, with existing premium subscriptions remaining in place, the new approach to Netflix seems like a potential evolution for the future. With its low-cost price and a few caveats, it may also attract a new audience to the platform.
SOURCE: Reviews News
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