😍 2022-08-18 08:00:00 – Paris/France.
Almost no one plays Netflix games. Less than 1% of its subscribers, according to data obtained by the CNBC network, play daily one of the titles which, since last November, have been integrated into the popular series and movies service.
Being adamant with a platform that has 220,6 million subscribers is risky. That small percentage translates into the sizable figure of 1,7 million daily gamers, but even so, no one would argue that Netflix's entry into the electronic entertainment business has gone as planned.
Read also Marc Brugat
The data comes from research by app analytics firm Apptopia, which also shows that since the Netflix Games category was created in November, its games have been downloaded 23,3 million times worldwide.
Netflix has 1,7 million daily players and its games have been downloaded 23,3 million worldwide
Despite these modest results – for Netflix's turnover – the company headed by Reed Hastings is pursuing its expansion plan in the world of electronic entertainment, which consists of continuing to acquire development studios from video games and to double the number of games available on the platform.
Netflix
Although its initial offering of games was reduced to five titles, today the selection already exceeds twenty-five games, and it is expected to reach fifty before the end of the year. These aren't big blockbusters, but rather indie titles with generally smaller budgets. Another important detail is that they cannot be read on TV, only on mobile or tablet and, in addition to being free for platform subscribers, they have no ads or additional purchases.
Netflix games cannot be played on TV, only on mobile or tablet and have no ads or in-app purchases
Some of these games are of high quality. To name a few, Into the breach is a fantastic sci-fi tactical strategy game; Clair de lune is an action role-playing game that pays homage to the classics –developed in Valencia, by the way–; Yes Explosive kittens is a hilarious card game.
The three games mentioned have appeared on other platforms before, but the service is also starting to offer exclusive titles, such as the colorful and shiny platformer sharp. And that's not counting games based on the platform's own series, like Stranger Things 3: The Game or the future game based on queen bet.
There's no denying that Netflix has some great games, but the usage numbers among its subscribers are still very low. Some of the reasons for this poor performance may have something to do with the games having little visibility within the app, or not getting much publicity from the platform.
Read also Marc Brugat
Another reason that may explain the slow start of Netflix's game offer is the fact that to play it you have to download a separate application for each title in question. In other words, they are not games that work on the application itself, as is the case with series and movies, but rather require going through the corresponding Apple and Google stores before playing. to each. Surely this is the only way Netflix has - at the moment - to offer this content, but it is obvious that it is a solution far from the ease of use and immediacy for which the platform is known.
The fact that less than 1% of Netflix users play recurrently comes at a tricky time for the Californian company. Recently, he lost the leadership of the diffusion against Disney +, a service that in a very short time reached 221 million users, while Netflix lost nearly a million in the last quarter.
Despite the negative impression that these figures may give, according to Sensor Tower, it is still early to consider that Netflix's commitment to video games has been a failure. "It's important to remember that Netflix is only at the beginning of its mobile gaming strategy," Craig Chapple told GamesIndustry.
It is still early to say that the video games Netflix were a failure
"Although they have made some acquisitions and released some existing and new titles, it will really take time for them to grow the business," said the analyst specializing in the mobile sector. “The studios it bought need time to develop new games that have a chance of success, and Netflix has only just begun announcing games based on its major film and TV intellectual properties. »
read also
Video games
Marc BrugatMarc BrugatAlbert Garcia
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 🤓