✔️ 2022-03-24 17:02:16 – Paris/France.
As one of the premier live global events in the tech industry in nearly three years, Mobile World Congress Barcelona 2022 attracted over 61 attendees. Today, a common statement we hear from attendees is that it turned out to be a spectacular event. I'd like to take this opportunity to share some key takeaways from Cisco's Edge Cloud for Content Delivery demos at the show, created in conjunction with our partners Qwilt and Unity.
Exceptional Results and Customer Feedback
As detailed in my previous blog, the first demo focused on a transformative approach to content delivery designed to improve the business results of Communications Service Providers (CSPs). It uses a distributed architecture that combines open caching software from Qwilt and cloud services edge nodes and edge computing infrastructure from Cisco. With this architecture, CSPs become active participants in the delivery value chain, enabling users to deliver high-quality streaming media regardless of location.
The second demo focused on Unity Metacast, an industry-leading platform that uses volumetric technology to streamline the process of capturing, producing, viewing, and interacting with 3D content such as live sporting events. Looking to the future, Cisco, Qwilt, and Unity can create a world of high-quality, interactive and immersive user experiences on a global scale.
The protests proved impactful. The number of attendees and the resulting meetings far exceeded our expectations and the positive response we received from attendees was overwhelming.
Customers who saw the content delivery solution for the first time were thrilled to learn about our unique approach. Lisa Aussieker, senior vice president of marketing at Qwilt, noted that customers were particularly drawn to the revenue-generating business model provided by the solution, as well as the degree of visibility, observability and traffic control that enables quality levels of Streaming unprecedented. Those familiar with the solution were impressed with the global momentum and traction among CSPs so far, as well as the growing promise of a truly global content delivery network.
Unity's demonstration of its technology for creating interactive experiences of Streaming volumetric was exceptional and a key eye-catcher. Tian Pei, business operations and partnerships manager for sports at Unity, noted that experiencing the interactive volumetric content in person created “wow” moments for many attendees who had only read or heard about it. These comments made it clear that this solution has the potential to change the way we watch sports forever. One person even commented that referees will finally have the technology to get the call right every time thanks to instant replay! We are excited that Cisco, Qwilt and Unity are helping to make this a reality for the foreseeable future.
On-site interview with executives about the unique approach and benefits of the solution
We had the chance to meet Aussieker and Pei for an interview hosted by Theodore Tzevelekis, Vice President and Head of Business Development at Cisco Mass-Scale Infrastructure Group. They explained the collaboration between the three companies, the unique value proposition and how CSPs, content publishers and the wider ecosystem can benefit from our solutions in ways never before possible. You can watch this interview here:
More information
Qwilt and Unity blogs published before the event provide additional information on the two demos we just discussed.
We also encourage you to learn more about Cisco Edge Cloud for Content Delivery and contact us with any questions. The future of content delivery starts here with us, and we look forward to engaging with you!
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