✔️ 2022-10-29 04:21:00 – Paris/France.
In Mexico, 6 out of 10 users of platforms, such as Amazon, NetflixHBO or Disney+– share your account, reveals a report from The Competitive Intelligence Unit (CIU).
This means that 59% of the market lends or shares their account, while 41% have theirs.
According to the CIU report, accounts are shared because users seek access to more than one platform as they face budget restrictions for pay more for services Streaming.
In other words, the arrival of new competitors in recent years has led to the hiring of more than one video platform offer, but it has also triggered the account sharing in Mexico.
Another hurdle that users face is the availability of payment methods to contract these platforms, since the main accepted method is credit/debit card billing, since 70,6% of all users pay with these. .
While the remaining proportion (29,4%), makes its payment through intermediaries, fees upon receipt of services, prepaid cards, among others.
Netflix announces additional billing date for users who share accounts
Netflix continues with announcements about its plans and new guidelines on subscription accounts. Since the 19 last October, The "Add Home" feature, which for an additional cost added a new "location" to enjoy the platform's content, is no longer available in five Latin American countries.
In this regard, Chengyi Long, Director of Product Innovation at Netflix, commented:
According to Chengyi Long, Director of Product Innovation, Netflix will focus on “make it easier for people to share an account can transfer their profile when creating their own membership, and that all members can easily manage their devices and create sub-accounts (“Extra Member”), if they want to pay for family or friends. These features will be available in early 2023.”
Netflix changes its additional user modality in subscriptions
The society of Streaming explained that the new guidelines for shared accounts are based on business sustainability.
“Currently, the widespread practice of sharing accounts between different households This affects our long-term ability to invest in and improve our service. »
For this reason, Netflix is opening up new possibilities for users to access content on the platform at an additional cost for users who want to share their accounts with family and friends.
According to a statement from Netflix, there are two terms for additional users in subscription accounts:
- Add an additional member: Members of our Standard and Premium plans will be able to add sub-accounts by purchasing additional members for up to two people who do not share the same household. Each “additional member” has their own independent profile, personalized recommendations, username and password, at an additional cost.
- Transferring profiles to a new account: Members of our Basic, Standard and Premium plans will be able to allow people who share their Netflix account to transfer their profile information to a new 'Extra Member' account or sub-account, so that they retain their viewing history,' My list ' and personalized recommendations
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 🍿