✔️ 2022-04-17 01:59:49 – Paris/France.
In a new job listing, Microsoft confirmed it was consolidating its Android efforts into a single division called "Android Microsoft Platform and Experience." The move could allow for deeper integration between Windows 11 and Android, and Microsoft may be considering moving beyond Samsung phones.
Earlier this week, Microsoft posted several job openings for its new "Android Microsoft Platform and Experience" division which aims to bring together Phone Link or Your Phone apps/services, SwiftKey, Microsoft Launcher and other services, including “the Surface Duo experience” under one division.
“The Microsoft Android Platform and Experiences team is building the future. We are a world-class platform, middleware, applications and services organization that brings to life end-to-end experiences across a diverse range of form factors – empowering customers through powerful connections to Windows, M365 and Azure on the devices they use,” the job listing reads.
While details aren't available and we don't know exactly how the company plans to double down on Android, we expect major improvements to apps like Phone Link and Microsoft Launcher in the coming months.
For example, a future update could allow tighter integration between these Android apps and Windows 11.
Microsoft focuses on the consumer market
Under Satya Nadella, Microsoft is investing more in cloud computing and Office. However, Microsoft's strategy seems to have changed after the pandemic, as the company promised to improve Windows and make it a product that customers actively love.
“I want to move Windows from people who need it — and know they need it — to love it and want it,” Microsoft's Panos Panay said last year.
Although Microsoft has confirmed that it will no longer make phones, the company could still create an interoperable experience similar to iPhone and macOS computers. By doubling down on its Android efforts and integration, Microsoft could convince more people to use Windows 11 for their daily tasks.
Microsoft recently updated its SwiftKey keyboard with Windows clipboard synchronization and the company also renamed the "Your Phone" app to "Phone Link" with support for Honor devices, suggesting that existing partnerships with Samsung are subject to change.
SOURCE: Reviews News
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