🍿 2022-06-10 11:00:00 – Paris/France.
For decades, the Dallas Opera has provided star-studded shows and performances in Dallas: from outstanding American debuts of international artists such as Dame Joan Sutherland and Plácido Domingo to premieres of shows such as composer Jake Heggie and the acclaimed opera by librettist Gene Scheer's critique. after Herman Melville Moby Dick. The Dallas Opera House even hosted a record-breaking Mozart simulcast The magic flute at Cowboys Stadium, which drew 15 spectators in April 000.
After years of bringing these stars to Dallas and beyond, the opera is now eliminating subscription fees and offering free access to its Streaming thedallasopera.tv.
This includes four main categories of Streaming : Mainstage, TDO Network, OperaKids and Backstage Pass. Mainstage features productions and concerts from the Dallas Opera stage, TDO Network will air opera-themed, artist-led series, OperaKids will provide fun and engaging programming for young audiences, and Backstage Pass will bring viewers backstage at the Dallas Opera House.
One-off collaborations and films made for digital will remain in an “original” category and will also be free or sold at low pay-per-view prices.
“Dallas Opera is pleased to expand access to thedallasopera.tv by removing the paywall for our audiences,” said Ian Derrer, Managing Director and CEO of Kern Wildenthal at Dallas Opera, in a statement. hurry. “We learned a lot during the pandemic shutdown about creating content for this digital stage, understanding demand, and generating interest through social media. »
“We learned a lot during the pandemic shutdown about creating content for this digital stage, understanding demand, and generating interest through social media. –Dallas Opera CEO Ian Derrer
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Derrer also noted that offering free access will create a better user experience, which will be important for growing new audiences.
This spring and summer, the Mainstage channel will offer three productions from the company. The TDO Network will showcase the full catalog of short-form series on social media, along with new episodes of several previously aired shows. OperaKids will also air new episodes or previously released shows, and the Backstage Pass will offer exclusive content and show off the main stage and educational work of the Dallas Opera.
A complete program for the season of Streaming 2022/2023 will be released this fall.
In a world driven by high technology, and still recovering from the COVID pandemic, this move to a free subscription is intended to move the Dallas Opera forward to grow its audience and showcase its arts.
Current subscribers to thedallasopera.tv will have immediate access to the new platform with their existing accounts. New subscribers can register for free access.
SOURCE: Reviews News
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