😍 2022-08-20 14:34:13 – Paris/France.
Data: S&P Global Market Intelligence. Graphic: Axios Visuals
Boston calls itself the hub of the world and is now opening up the future for sports fans, as the New England Sports Network (NESN) was the first regional sports network to launch a service of Streaming direct to consumers. Many more are coming.
Why is this important: Live sports are one of the few remaining reasons for cable, yet subscribers to regional sports networks are dwindling, for Kagan from S&P Global Market Intelligence. The RSNs have adapted with their own platforms of Streaming.
State of play: The rise of cord cutting has left the services of Streaming fight for consumer wallets. This means that in addition to paying for Netflix and Disney+, a sports fan can now subscribe to their team's streamer.
What is happening: NESN 360 launched in June at $29,99 per month or $329,99 per year.
- Subscribers can access live games, video-on-demand content, and perks like free Red Sox tickets.
- Game streams are up 40% month-over-month since launch, and an average of 40% of subscribers watch any given Red Sox game.
- “People are looking for more choice and more access to the things that matter most to them,” says Ahmed Darwish, Marketing Director of NESN. “We want to make sure we're building something that people love. »
Yes and: Sinclair Broadcast Group's Bally Sports operates in 19 markets and launched its RSN app, Bally Sports+, in five of them in June and will launch in all 19 next month.
- “There is a significant fandom outside of the pay-TV package. Serving those fans is really important to the health of not just our business, but the league and the teams,” said CEO Chris Ripley. says Tim Baysinger of Axios in April.
And after: The YES network is preparing an application of Streaming, Yankees president Randy Levine said on the "Carton & Roberts" show in July.
- NESN's Darwish says he speaks frequently with the YES Network about their fan offerings, as they look for ways to improve NESN 360. Although the biggest reason to subscribe is likely to be live games, Darwish says that he wants to offer "more community and exclusive content". "
- “I almost like to compare it to Prime where Prime started with free shipping, not even two-day shipping, just free shipping,” says Darwish. “Fast forward to today. »
SOURCE: Reviews News
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