🍿 2022-05-12 20:10:38 – Paris/France.
They hope to update the CALM Act to include video ads in Streaming
If you're streaming a video online, take note: two members of Congress are pushing to limit the volume of ads there.
Representative Anna Eshoo and Senator Sheldon Whitehouse, both Democrats, introduced a bill to update the CALM Act. CALM stands for Commercial Advertisement Loudness Mitigation. Their bill would extend the prohibitions of the 2010 law to services of Streaming video.
The wording of the bill emphasizes video services; it does not appear to have any implications for audio-only services, at least as currently drafted.
Eshoo said the original law was intended to end "booming television advertisements that were very annoying to consumers".
“Since the law was promulgated, the services of Streaming have recreated the problem of loud ads because the old law doesn't apply to them, and consumers continue to complain about loud ads on TV, cable and satellite," she said in a statement. announcement.
“Our bill is simple: the volume of advertising on the services of Streaming cannot be louder than regular programming, as is the case with traditional television, and the bill gives the FCC increased authority to investigate violations of the law by traditional television operators. »
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Lawmakers quoted a statement of support from Jonathan Schwantes, senior policy adviser for Consumer Report: “Consumers don't like loud ads any more than they did in 2010…And they don't discriminate between ads high-volume broadcasts on traditional television platforms and many online video services. Streaming which consumers will have access to in 2022.”
The legislation would also strengthen the FCC's ability to enforce violations by broadcast, cable and satellite television operators. In addition, a study would be needed to analyze the effectiveness of the CALM law in moderating sound intensity.
Lawmakers released a summary of their proposal.
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SOURCE: Reviews News
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