✔️ REVIEWS News – Paris/France.
Fans of Singapore's 'Crash Landing on You' series take a selfie on Iseltwald Pier.
Keystone/Peter Klaunzer (archive image)
The peaceful village of Iseltwald on Lake Brienz will be visited by countless fans of a South Korean Netflix series this summer. However, some villagers and even tourism officials are not enthusiastic.
The village of Iseltwald in the Bernese Oberland was previously not known for mass tourism. Since January, however, a Netflix hit from South Korea has brought large numbers of Asian visitors to this idyllic location by Lake Brienz.
The series "Crash Landing on You" tells the story of a South Korean heiress who lands in the mountains of North Korea after a paragliding accident and falls in love with a North Korean officer.
The pier on Lake Brienz and other filming locations around Interlaken have now become popular photographic motifs. In order to cope with the crowds, PostBus even used additional vehicles on the PostBus line 103 this summer.
However, this is slowly becoming too much for the villagers. And the flood of fans of Asian series is even a thorn in the side of local tourism officials.
Because of the Netflix series: Asians storm the pier in Iseltwald BE
Since January of this year, Iseltwald BE has been visited by many tourists from Asia. A pier on Lake Brienz and other locations around Interlaken became popular photography subjects. The reason for this is not a multimillion-dollar advertising campaign by Switzerland Tourism, but the telenovela "Crash Landing on you" on Netflix from 2019. "It's so exciting to be here," said the Filipina Jennifer Llacer at Keystone-SDA. "I've watched the show so many times and I'm so happy to be here. The series tells the story of a South Korean heiress who accidentally meets a North Korean military officer. Some scenes were filmed at the pier in Iseltwald, Bernese Oberland and filmed in Zurich.
According to a report by swissinfo.ch, there is a widespread fear in Iseltwald that the region will not benefit financially and that the community will not benefit, but will only have to pick up the rubbish left there. Moreover, the fans of the series would precisely chase tourists who visit the place because of its tranquility.
“Iseltwald is a quiet village with 420 inhabitants. The locals are not happy with this wave of tourists, ”says an employee of a souvenir shop.
The local tourist office of Bönigen-Iseltwald confirms the concerns as "unfortunately true" and explains: "The tourist income of the village has not increased significantly as a result of the series. We only spent money on garbage disposal. We are currently discussing with the local community to find a solution. »
Some regular customers have been coming to Iseltwald for 20 years to find peace and relaxation. You don't want to lose the "charm".
After all, a couple who themselves live in the village are “delighted” with new visitors. And as long as you don't have to pay new taxes, you don't particularly care.
SOURCE: Reviews News
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