✔️ 2022-11-28 19:01:21 – Paris/France.
There were several signs that anticipated this strategy, but the starting signal has a very clear name: "The Squid Game", the popular Korean series whose success surprised Netflix itself and which ended up becoming the most popular production. watched in the history of the platform. Its impact was so sudden that two years later, Netflix still hasn't had a chance to react and hasn't spawned any sequels or exploitation of the original idea (although they are in the works).
They have served to confirm that the internationalization of productions is a quick and effective way to maximize the profitability of products. Already before the success of the Korean series, the German 'Dark' (a precedent in creative terms of the '1899' recently released on Netflix) clearly shows that the success of the Korean proposal was not an isolated phenomenon.
Other languages. But it was the success of “The Squid Game” that prompted Netflix to produce series outside the United States, such as the French “Lupin”. The case of the Spanish 'La casa de papel' is particular, since the series existed in its first seasons outside of Netflix, but later the platform was prompted to buy the rights and continue it. In the world top of the most watched international series in the stories of the platform, there are also two Korean productions, 'We are dead' and 'Woo, an extraordinary lawyer', the Colombian 'Café con aroma de mujer', the Spanish 'Elite', and the Mexican 'Who Killed Sara? ".
In this Top ranking provided by Netflix, two languages mainly stand out: Spanish (with productions from different corners of the world) and Korean. It's not at all strange that Netflix, in its various production offices in various countries, continues to generate (or license) content in both languages. We've already seen Netflix's ambitious expansion plans in Spain, and mathematical logic led to the production of "La casa de papel: Corea", a spin-off in which the two language powers intersected.
The case of '1899'. The new Netflix production does not just come from the imagination of the creators of the aforementioned 'Dark', one of the platform's great international successes. It is also created with an audience that transcends borders. To begin with, the series focuses on a group of emigrants on their way to New York from Asia and Europe: almost every country has a common past under these circumstances. In other words, "1899" is the backbone of a starting point in which viewers around the world can see themselves reflected.
This international character can be seen above all in the languages in which the series was shot. Although the main one is English, there are also dialogues in Spanish, German, French, Polish, Danish, Portuguese and Cantonese. The creators of '1899', in fact, had to ask viewers to watch the show in its original version or the characters' reactions to languages they don't understand won't make sense. Translators, editors and language assistants abounded on the team so that the international cast fully understood each other and that the script reflected the subtleties involved in the variety of languages.
Bollywood style. The other major international space of interest to Netflix is India. But not necessarily Bollywood (cinema produced in the country and spoken in Hindi, which traditionally represented nearly half of the country's collection, but which is not the only one: there are also films spoken in other languages , such as Tamil -Kollywood- and Telugu -Tollywood-). Paradoxically, as the box office for Bollywood films plummets, with superstars like Akshay Kumar and Aamir Khan stringing together flops one after another, more and more Indian films are coming to Netflix.
Tollywood's hit 'RRR', one of the best international action films of the year, is just the tip of the iceberg: every month, Netflix presents literally dozens of international productions from these three Indian production points, of the most Artsy and from Bollywood dramas to the most popular comedy and comedy festivals, in Tamil and Telugu. A perfect strategy that has resulted in recent hits on the platform such as 'Monica O My Darling', 'Godfather', 'The Ghost', 'Kumari' or even 'Sinam'.
SOURCE: Reviews News
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