😍 REVIEWS News – Paris/France.
It's happened before in the US, but it's probably only a matter of time here: Netflix has raised its prices. Many Sky and DAZN customers have also had to dip deeper into their pockets for their subscriptions since early February. The fact that the services of Streaming turn the price screw could turn around tremendously. An analysis by Anna Schmid.
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Netflix is getting more expensive: This title has been playing on a number of online portals over the past few weeks. The respective articles almost all consist of good and bad news.
The good news: Netflix is only raising prices in the US and Canada at this time. The bad: In the past, the service of Streaming also turned the pricing screw in Germany shortly after the changes in the US. The only platform that will cost more in the future would not be Netflix.
Sky customers have also had to dig deeper into their pockets since February 1, as have people interested in a DAZN subscription. the Streaming costing more and more, that's for sure. However, the respective providers are not necessarily doing each other a favor.
Sky is getting more expensive: Customers now pay the same for TV packages
Mega price increase at DAZN: customers now have to pay as much
Low-income families can no longer afford subscriptions
Because more expensive subscriptions can increase sales in the short term. In the long term, however, it is entirely possible that customers will turn their backs on Netflix, Sky, DAZN and other services. Streaming because they can no longer afford the expensive online sound system.
Low-income families, in particular, are struggling with increased inflation. In times of high food, gas and energy prices, you think twice if the expensive Netflix subscription is really necessary.
Moreover, the market for Streaming crumbles more and more. Netflix users are no longer just Netflix users, but often also have a subscription to Amazon Prime Video, Disney Plus and must use Sky or DAZN for sports broadcasts. If many services of Streaming become more expensive, some series fans will no longer be able to avoid sorting.
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Sky has also raised prices for existing customers.
The content of the providers of Streaming can be a motivation to continue subscribing to platforms such as Sky, DAZN or Netflix. If the price of the pleasure of Streaming monthly increases, many users' expectations of content are also increasing. That's what a look at social media shows, where real debates about price hikes have erupted.
“Sky announces general price increase via email. The Bundesliga lost on Sunday. The Champions League was entirely lost. And yet: price increase”, wrote a user on the Sky forum in January. Other commenters were also upset, "you don't have to figure it out," reads another post.
The company's rationale for raising subscription costs based on “investments in program variety and product development” may not quite be understood by some users.
Sky Q: Price for DAZN in the annual plan €12,50 per month – €14,99 in a monthly subscription
Netflix needs money to establish new formats
Netflix needs money to establish new formats.
DAZN, where the costs of Streaming for new and returning customers has doubled (the monthly cancellable subscription costs 29,99 euros instead of the previous 14,99 euros per month), cites an increased portfolio of rights as the reason: "This Sports platform will do justice to the quality and value of its range, which has grown considerably since the start of the season. »
The service was relatively cheap for a long time, the range of sports is wide: 106 Bundesliga matches and almost the entire Champions League have been available on DAZN since the start of the 2021/22 season. Nonetheless, DAZN's announcement came as a price shock for some customers. " You are crazy ? asked one on Facebook, another complained: “It is going to rain layoffs! »
And Netflix? Indeed, the giant Streaming invests a lot of money in new productions. Ampere Analysis estimates that the company will spend more than $230 billion on new content globally in 2022. Only Disney and Comcast surpass Netflix in terms of video investments.
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"Netflix and its subscriber base depend on what's new"
The question is, can the platform continue to deliver enough new, promising, gripping, and groundbreaking movies, series, and shows? Because that's exactly what Netflix subscription revenue is for, as the company has repeatedly pointed out in the past.
Otherwise, disappointed US users can cancel their subscription. Just like German users, even if the price hike is coming to this country. In the end, one thing is clear: to raise the prices of Streaming can be a smart move for many businesses. The bad news is that some users probably won't call it.
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SOURCE: Reviews News
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