📱 2022-09-08 10:00:45 – Paris/France.
We've lived with the iPhone notch long enough now that it's hard to remember how controversial it was when it first appeared in the iPhone X. It's hard, looking back, to say that it wasn't a huge improvement over the giant bezels (relatively speaking), of the iPhone 8 and earlier models, but people didn't like it at all.
Now, however, most people don't even notice it. Not only that, but the notch has become one of the most identifying features of current iPhone design. Apple even added it to the most recent MacBooks.
Perhaps the biggest knock against the notch is that nearly every Android device maker has either switched to a "punch hole" design for the selfie camera or moved the camera under the display. Apple made it smaller over the past few years, but couldn't let go.
With the iPhone 14 Pro, however, Apple is finally ditching the notch. In its place is what the company calls “Dynamic Island,” which – as Kara Swisher told Tim Cook during the Code conference on Wednesday night – looks like some sort of reality TV show. . It's a particularly odd name for what I think is Apple's best iPhone design feature yet.
I know that's a bold statement, and there's plenty of competition at the top of this list. The original 'slide to unlock' was one of the most innovative software design elements, for sure. On the hardware side, the home button (which later added the TouchID sensor) was another great design example. Place the small pill-shaped area at the top of the iPhone 14 Pro and Pro Max on the list.
It's worth mentioning that perhaps the most surprising thing about the new design is that it isn't controversial at all. I was lucky enough to see it in person in Apple's practice area after the iPhone event. My impression matches what I've seen and heard from almost everyone with an opinion – it's surprisingly well-designed.
It's not just that it reduces the area of the screen that's used for things other than pixels, it's how it uses that area. Here's how Apple's VP of Human Interface describes it:
Our goal was to design a space that clearly and consistently exposes alerts and background activity in a rich and enjoyable way. The result is an entirely new and intuitive way to interact with iPhone that truly blurs the line between hardware and software.
Seeing it in person, I think delicious is the right word to describe how the island is doing. It's how I imagine the iPhone would look and behave if Pixar made a movie where Apple's devices were the characters. The dynamic island would be where the characters' emotions and expressions were shown. Think Cars meets Upside down but with anthropomorphic smartphones instead.
But, it is also functional. Apple has redesigned the way it presents different types of alerts and information, and made it in a way you can interact with. Currently, these notifications appear at the top, but tapping them takes you away from what you're doing and into an app.
Now you can interact with anything in that space, without leaving what you're doing. You can, for example, control your music, without leaving your messaging application. Or, if you're replying to an email, you can always see your favorite sports team's score.
“We designed this new space to be highly adaptive so that it can fluidly expand into different shapes using uniquely designed animations and transitions,” Dye said. “When you receive an alert, the dynamic island expands to notify you. »
I really like how Apple took this design and turned it into something fun, playful, and useful. It's one of the things people have always loved about Apple – that it doesn't take itself too seriously and seems to go out of its way to delight customers. This is perhaps the best example of all.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
SOURCE: Reviews News
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