🍿 2022-05-09 15:37:56 – Paris/France.
New York, United States, May 09, 2022 (GLOBE NEWSWIRE) — Overview of the live streaming market:
According to a comprehensive research report by Market Research Future (MRFR), information on the “market of Streaming Live” by End-User, Component and Region – Forecast to 2030” market size to reach USD 534,37 billion, growing at a compound annual growth rate of 29,3% by 2030.
Market scope:
The market Streaming live has grown considerably in importance, taking a huge leap forward in recent years. Live videos or live streaming activities resumed in mid-2015 and are growing phenomenally year by year. In recent years, the number of streamers and the amount of content broadcast has continued to grow. Additionally, the growing popularity of esports and video games contributes to the growth of the market, accelerating the live broadcast of video games.
The Dominant Key Players of Live Streaming Market Covered Are:
- DaCast (USA)
- Stream Broadcast (UK)
- Huya Inc. (China)
- Microsoft Corporation (USA)
- Periscope (UK)
- Google Inc. (USA)
- Television (UK)
- Facebook Inc. (USA)
- Twitch Interactive Inc. (USA)
- Vimeo (US)
- AfreecaTV Co. Ltd. (South Korea)
- IBM Corporation (USA)
- Instagram Inc. (USA)
- Empire Video Productions LLC (USA)
- Com Inc. (USA)
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Exclusively encompassed USP market:
Market Drivers Streaming live
Today, these platforms have become the main source of live video content as major brands, celebrities and public figures increasingly use them to interact with their target audiences. Live streaming has also become an effective way to advertise interactively and launch or market a product or increase company sales. It helps to connect with the audience from anywhere using live streaming apps on the phone.
Market Segmentation Covered by Research:
The market report is segmented into components, end users and regions. By component, the market is sub-segmented into platforms and services. Likewise, by end users, the market is sub-segmented into Media & Entertainment, eSports, Events, Education, Retail, Government, and Others. By region, the market is divided into Asia-Pacific, Middle East and Africa (MEA), Americas, Europe and Rest of the world.
Browse the in-depth market research report (113 pages) on the live streaming market:
https://www.marketresearchfuture.com/reports/live-Streaming-market-10134
Regional analysis
APAC represents the largest live streaming market in the world. Factors such as growing popularity and uses of OTT platforms along with a large user base of OTT platforms in this region are driving the growth of the market. Furthermore, growing consumer preference for live streaming over conventional TV channels and availability of live video streaming services are the major market trends in the region.
Growing penetration of digitization and high-speed data bandwidth is increasing the market size of this region. Additionally, growing live streaming markets in China, Malaysia, Singapore, and India, along with growing collaborations between government, network companies, and OTT platform providers, are increasing the market shares.
Competitive landscape
This market witnesses various strategic approaches, such as collaboration, expansion, mergers and acquisitions, and integration of advanced technologies. Major industry players are making strategic investments to boost research and development activities and further their expansion plans.
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Industry News:
April 05, 2022 — Vindex, a global gaming technology company, has announced a partnership with the Interactive Advertising Bureau (IAB), the trade association for digital media and marketing, to unlock the value of media and sponsorship in games, e-sports and live streaming. The Vindex intelligence platform provides solid data to demystify the gaming consumer and provide actionable insights.
The gaming consumer continues to be the most valuable aspect for brands and advertisers. The company's extensive capacity to collect data across the entire game content ecosystem, along with powerful insights and analytics, provides stakeholders with actionable measurement, growth and engagement solutions.
The Vindex platform plays a causal role in overcoming a key hurdle of decentralized data and measurement in the gaming content ecosystem. The partnership provides Vindex with a unique opportunity to bring together game publishers, esports teams and creators with advertisers.
Additionally, Vindex and IAB would collaborate to improve transparency and reduce friction in the gaming and esports ad buying process. This will help brand marketers and agency leaders connect with publishers, platforms and data companies, enabling them to learn how to leverage tools, data and insights that can help take decisions essential to the growth of the company.
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About Market Research Future:
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