😍 2022-09-19 03:37:28 – Paris/France.
Various studies have shown that people want to see themselves represented in television content and advertising. Technology company Sabio helps content producers by Streaming monetize their efforts to create programs for diverse audiences.
“The only way to have pluralistic views on media today is not only to certainly incentivize content creators to do so,” said Aziz Rahim, chief executive of Sabio Inc. and App Science, in this interview with Beet.TV, “but also to provide analysis to brands and agencies to validate it. »
Sabio revealed last month that its revenue increased 70% from a year earlier to $7,2 million in the second quarter. The company attributed this growth to the booming audience of connected television (CTV) and over-the-top video (OTT). Sabio acquired advertising technology company Vidillion during the quarter. Its holdings also include analytics platform App Science.
“We're really the small company that's really one of the most comprehensive end-to-end CTV/OTT platforms from an AVOD perspective,” Rahim said.
The company's platform includes data from consumers who use mobile apps. The data helps provide more comprehensive audience insights than traditional age and gender criteria.
“What we believe is our opportunity is not only to appeal to the general market with new content and new opportunities, but certainly also to attract these additional growing audiences,” Rahim said. “This is where the unique opportunity of mobile data comes in, as many of these people are not effectively represented on the panels. »
SOURCE: Reviews News
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