✔️ 2022-09-02 13:11:00 – Paris/France.
iPhone market share in the US hit an all-time high last quarter, giving it more than 50% of the total US market for the first time ever, according to a new market intelligence report.
Apple also dominates global premium smartphone sales, accounting for 78% of the $1+ segment worldwide…
US iPhone market share
By measuring the total iPhone market share in the United States, Counterpoint Research looks not just at new sales, but at the total number of active smartphone users – the so-called “active installed base”. .
La Financial Times reports on this new step.
Apple has overtaken Android devices to account for more than half of smartphones in use in the United States, giving the iPhone maker an edge over its rival as it pushes into sectors such as finance and healthcare.
According to data from Counterpoint Research, the highest share of 50% for the iPhone since its launch in 2007 was crossed for the first time during the quarter ending in June. Some 150 devices using Google's Android operating system, led by Samsung and Lenovo, accounted for the remaining […]
La FT says that while new phone shipments can fluctuate wildly from quarter to quarter, depending on smartphone launch times, active installed base is a more meaningful measure of popularity.
The active installed base takes into account the millions of people introduced to Apple's ecosystem through the used phone market, as well as those using iPhones purchased years ago.
CSS Insight analyst Ben Woods agrees, saying that while quarterly shipments may grab headlines, Apple is "quietly grabbing more share every year."
He says the installed base – something Apple has always emphasized and described as its “engine” for the company – is increasingly important as the iPhone maker continually increases the revenue it makes from owners. existing iPhones.
“Anyone who buys an iPhone, whether used, third-hand or fourth-hand, will likely give money to Apple to buy apps, pay for iCloud, use Apple Music or make transactions on Apple Pay. And it's a pattern that no one else, really, has been able to replicate.
Services don't just generate revenue: they also generate mega profits. While Apple's overall margin is around 37-38%, services margins are estimated to exceed 70%.
iPhone dominates global premium sales
A separate report from Counterpoint indicates that Apple also continues to dominate the global premium smartphone market.
The premium segment is defined as a wholesale price of $400+. Here, Apple takes 57% of the global market. In the ultra-premium bracket of devices over $1, Apple holds 000% of the segment.
Counterpoint's Varun Mishra said this upper slice of the market was not only profitable, but also relatively untouched by the financial downturn.
“This trend in the ultra-premium market is pervasive across all regions, despite inflationary pressures. Indeed, affluent consumers are unaffected by the current economic headwinds. As a result, the low to mid price segment has been hit hard by recent macro headwinds, while the high price segment still looks strong, further inflating average selling prices. Additionally, the growing number of finance programs and a growing ecosystem of trade-ins and EMIs [monthly payment plans] are also helping consumers upgrade their devices without paying the full price upfront. »
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SOURCE: Reviews News
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