✔️ 2022-09-08 15:31:39 – Paris/France.
Given the greater attention that has begun to be paid to the overall well-being of people due to the growth of emotional and mental problems since the start of the pandemic, multiple projects have emerged that aim to manage this problem. . One of them is Intus, a platform that already has more than 7 subscribed users where you can find content focused on preventive health in the workplace.
Miguel Jaramillo, CEO and co-founder of Intus explains how this application works and how it can help companies by improving the quality of life of their employees. Furthermore, he explained that they articulated their proposal with the NFT foray.
How did the idea of creating this type of platform come about?
The company starts in 2021 after a process that I went through around moments of depression in 2018. At that time I started looking for many answers, I questioned many situations in my life and I knew I had to create change. I started investing time, knowledge, a psychologist, a life coach and started to understand concepts such as living in the present, gratitude, awareness, self-love, service, values, not just focusing on doing, and having and forgetting to be
How did you set up the project?
With Álvaro Hoyos, who is my partner; there is synchrony, he is the son of the founders of Frisby, which is one of the flagship companies of conscious capitalism and the development of being, so there is a great fusion, respect, admiration and desire to serve which is a higher purpose.
We begin to create the conceptualization with three guiding values which are: awareness as a starting point of self, compassion and service; and in order to honor the knowledge we have in Latin America, we have formed a team of experts who connect by language, because there may be great gurus from the United States but less than 20% of the Colombian population fluent in English; and we decided to create an accessible content format between two and 10 minutes.
How does the platform work?
It has the same Netflix look and feel, what we want is to cultivate that learning through the structure of curiosity and experimentation with a platform like Netflix, Amazon Prime or Disney+. It can be said that it is a Netflix of physical, mental and emotional health that promotes preventive health to avoid stress, depression, anxiety.
It is also a tool for Colombian families, because just like with a Netflix account, by having a subscription, the family nucleus would also have access to the content with the email and the password, which is cool because it means understanding than the well-being of a person, it is influenced by his close entourage.
What methodology do they use?
In health, there are three main pillars, prevention and promotion, intervention and treatment; we focus on prevention. We work hand in hand with the preventive health model, which we are developing around behavioral sciences with companies such as EPS and compensation funds, with a fundamental pillar which is habits, because we are the result of what we do it repeatedly.
And to help cultivate mental, physical and emotional habits, it's important to ensure the quality of the content and the people in it, which is why the more than 23 experts we have at Intus are people who have written books, who have worked with people and businesses and they do a great job holistically.
How does Intus work for businesses?
Each company has their particular needs, some want to promote mental health more, others food etc., so what we do is create a tailor-made plan. We work directly with the human resources area with the internal methodology of teams and a culture of co-creation, for us competition is synonymous with scarcity, so we want to change this paradigm to that of abundance in which established companies want work with startups like Intus to potentiate the knowledge they have and increase their capabilities.
Which companies offer the Intus service?
We are working with Frisby, Colliers, Comfama, with Audifarma and we are closing new businesses, including a hotel chain.
How does the preventive health approach in the workplace work?
All of these resources found in Intus, such as short videos focusing on active breaks, help prevent events such as work absenteeism through behavioral science by leveraging habits; because, for example, in a company they can try to promote a conscious diet because they need more energy and they give an apple a year to the worker but it does not work because to generate a lasting change in the food structure, habits must be cultivated, and this is where we support .
Intus created NFTs, how do they work and what are they used for?
The idea is to help human beings cultivate their mental, physical, and emotional habits through art and technology, and NFTs are the way to bridge the gaps with technology and art.
999 NTFs were launched on the OpenSea market at the end of August. We create several collections, those of a collection have the value of an ethereum and with this you benefit from six months of subscription to the platform. It's digital art but it's also a "utility token", it aims to give ease of use to art and technology to invest in you and your growth process .
At the same time, it will be the key to the future in a metaverse that we are building to create the Intus Wellness School. As we see, it's like the loyalty card of the future to enter with an avatar and explore the content of Intus.
SOURCE: Reviews News
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