✔️ 2022-09-11 07:00:23 – Paris/France.
The dust hasn't cleared since Apple's event in September and the launch of the iPhone 14, but there's another big release from smartphone which is looming. The Google Pixel 7 arrives next month with a new processor, a slightly tweaked look and a clear desire to challenge the iPhone for a spot among the top camera phones.
Google even set a milestone just before the Apple event, announcing its own product launch on October 6 just 24 hours before Tim Cook took the stage to show off the latest iPhone 14 models. none of Apple's new smartphones - chances are that will happen - but it helped keep the next Pixel in mind while also reminding people that the steady pace of fall phone releases will continues.
But if Google was smart, it was also paying attention to the introduction of Apple's iPhone, which saw two iPhone 14 Pro models and a large-screen iPhone 14 Plus join the standard model as the best iPhones in the market. the Apple range. Major phone makers usually keep their own advice when it comes to what features to add and subtract, but you can always get an idea of consumer interest by watching how your rival is positioning their new device, especially with what he chooses to highlight.
The iPhone 14 launch had some clear things to say about the current state of the smartphone market in 2022. And Google could learn some lessons from Apple on how it should approach its own Pixel 7 launch next month.
Lesson One: Fix the Things People Hit You For
You sell products by building things that people want. And there's no surer way to meet those demands than by listening to people's complaints about your current product.
For Apple, that's a bit of a challenge, as its iPhones tend to be well-reviewed by the tech press and well-received by paying customers. But the company has always found complaints that need to be addressed with recent phones – more importantly, it delivers these fixes more often than not.
iPhone 14 Plus (Image credit: Future)
Take the iPhone 12, which impressed in many areas but fell behind in terms of battery life. So it's probably no coincidence that the iPhone 13 launch last year saw bigger batteries in all four new models. As a result, each iPhone 13 outperformed its predecessor in battery life in our tests. The iPhone 13 Pro and iPhone 13 Pro Max even landed in our best phone battery life ranking.
You don't even have to go back to the iPhone 13 launch to find an instance of Apple introducing new features that address persistent complaints. I don't think I'm the only one to notice that the iPhone has started to lag behind competing camera phones when it comes to low-light photography. And Apple noticed that people noticed – when talking about the new camera features of the iPhone 14, it emphasized the low-light improvements, both with the modest changes to the primary camera sensor from the iPhone 14 as well as with the larger enhancements to the iPhone 14 Pro models.
Apple hasn't explicitly acknowledged that previous models didn't produce sharp photos in dim lights. Instead, he just focused on how the changes to the camera setups on his phones would make things better than before. And it's an approach Google would be smart to take with the Pixel 7.
Pixel 7 Pro (Image credit: Gadgetfull BD)
After all, Google's flagships have their own set of problems. It's been a while since a Pixel phone performed well in our battery test with every Pixel 6 model - including the mid-range Pixel 6a - producing below average results. Google doesn't have to dwell on the reason, but it should point out the steps it took to make the Pixel 7 models last a long time on a charge when these phones were introduced.
Likewise, it may focus on fingerprint sensor response times on newer handsets, tacitly addressing complaints about the Pixel 6's finicky fingerprint reader.
smartphone-experiences-matter »>Second lesson: experiences on smartphone are important
Listen, I love a recitation of specs as much as the next guy, but when you show off a new phone, you also have to talk about the experiences that are possible with that device. What can I do with your phone that I couldn't do before.
Apple excels at this, especially when it touts the cameras in its iPhones. Yes, this could just talk about the pixel size changes on the iPhone 14 camera sensors and how this will help capture more light in low light conditions, and this would be of interest to people about the cameras of the company's upcoming phones. But he also went into detail about Photonic Engine – the new photo processing technology that applies Apple's Deep Fusion feature earlier in image processing for better detail, enhanced colors and preserved textures – with the matching photo samples. The Action mode, which captures steady video even when moving at high speeds, was also a long watch.
(Image credit: Apple via YouTube)
This is particularly relevant for Google, which has already confirmed that Pixel 7 phones will feature a new Tensor chipset, following on from the original Tensor that debuted in the Pixel 6 series. experiences you won't find on other mobile devices, such as the Pixel 6's on-device translation and transcription and its ability to navigate phone menus. With a new Tensor chip coming, we're expecting Google to give us a preview of the new features now possible on the Pixel 7 – the more detailed the demos, the better.
Third lesson: surprises are welcome
You probably didn't walk into Apple's iPhone 14 presentation thinking, "I hope this is the day when Apple harnesses the motion sensors inside the phone to detect when you've had a car crash so it can quickly notify emergency services,” but nonetheless, that's exactly what Apple has done with the collision detection feature added to its new phones.
The iPhone 14's Emergency SOS feature was less of a surprise – rumors that Apple is turning to satellite connectivity to help you send emergency texts when there aren't cell towers nearby. proximity have been rumored since the launch of the iPhone 13 – but the details of how the feature actually worked were pretty exciting. And it was surprising to find that Emergency SOS is available on all four new iPhones, not just the iPhone 14 Pro models, and it's free for the first two years after you buy your handset.
We can't begin to speculate what surprises Google might have up its sleeve for the Pixel 7. If we knew now, it wouldn't be much of a surprise, would it? But we're hoping Google -- which has a reputation for leaking information about Pixels before it's revealed -- is keeping something under wraps for the October 6 announcement. Surprises are part of the fun of smartphone launches.
Lesson 4: Price is everything
At the risk of repeating myself, probably the most exciting thing about Apple's announcements last week was pricing. The iPhone 14 models cost the same as their predecessors — great news in the case of the iPhone 14 Pro, which is rumored to be in line for a $100 price hike.
(Image credit: future)
You don't need me to tell you that money is tight right now, so anytime prices can hold steady, that's a big win for buyers. And Apple won this victory by maintaining the line on the prices of its iPhone.
Can Google do the same? We haven't heard much about the Pixel 7 price rumors, and we don't expect to get any closer to Google's October 6 event. But if the new phones can reach around the $599/$899 level charged by Google for the Pixel 6 and Pixel 6 Pro, respectively, we'd consider that news to be good news.
Pixel 7 outlook
Google doesn't need Apple to tell it how to launch a smartphone, sure. It's done a pretty good job of rolling out Pixels on its own over the past few years. But the differences between a decent product launch and a truly memorable ride lie in a lot of little things. If Google follows Apple's iPhone 14 game plan, the showdown between the iPhone 14 and the Pixel 7 should be one for the ages.
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SOURCE: Reviews News
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