📱 2022-04-08 12:56:59 – Paris/France.
A new Apple-backed study conducted to investigate the popularity of third-party apps on iPhone and iOS has revealed that Netflix is by far the most dominant streaming app on the platform with 21 million daily active users.
The report done by Analysis Group and shared by Apple was likely commissioned to show the success of third-party apps on the Apple App Store to try to answer questions about Apple's App Store business model and growing concerns about anti-competitive behavior. Upon exit:
The report reveals that third-party apps are enjoying broad regional and global success on the App Store, demonstrating the breadth of opportunities for developers and the wide range of choices available to consumers around the world.
Figures detailed in data.ai's report reveal that in the US, Netflix has 21 million daily active users, eclipsing its closest rivals Hulu (4M), Amazon Prime Video (4M) and Disney+ (3M). To underscore how "unpopular" Apple's own apps are, the numbers show that Apple TV (and not TV+ in particular) has just 1,2 million daily active users. This figure, representing the period from July 2020 to June 2021, likely includes people who use the Apple TV app to access other streaming content on other platforms. Netflix enjoys a similar margin of dominance in the UK, France, Germany, Australia and New Zealand. Japan was the only country listed where Netflix was not the most popular streaming app. The numbers confirm that Netflix is the best iPhone app for streaming, or certainly the most popular thanks to its wide range of content and longevity, launching in 2007, the same year the original iPhone was released.
Surprisingly enough, the survey indicates that Apple only owns 0,05% of streaming apps in the UK, with the app not in the top eight for streaming in the UK, Japan or Germany. In contrast, Netflix is said to have 3,6 million daily active users in the UK.
You can read the full report here.
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SOURCE: Reviews News
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