🍿 2022-04-15 01:02:00 – Paris/France.
Written in COMPANIES on 14/04/2022 17:02
Netflix seems to be starting to lose market share, while continuing to dominate the on-demand content sector. According to an analysis of The UICon Diffusion In Mexico, the pioneering platform hadn't lost as much market share in a single quarter as it had until the end of 2021.
In Binary Herald we tell you how it reconfigures the market Diffusion in Mexico.
This is how the market Streaming behaved over the past four years
The consultant estimates that there were a total of 12 million subscriptions in the country, of which 63 out of 100 would be Netflix13 of Disney + and 9 more than HBOMax. In fact, these last two platforms rank second and third respectively.
For its part, Amazon Prime Video has been overtaken and now occupies the fourth position, followed by Delete video who is in fifth place, and blim in the sixth.
Agree with The UICthe arrival of more players is reshaping the platform market Diffusion. Even though Netflix It is the broad-spectrum leader, it only monopolizes 80% of the holdings. At the end of 2018, the second place was Delete video with 14,6% and the third blim with 2,7%.
Now, for the second quarter of 2020, Netflix maintained a 74,6% stake and was tracked Amazon Prime Video with 8,5%, Disney + with 5,3% and the missing HBO Go with 4,0%.
For 2021, The UIC estimate that Netflix lost 12,3% of its quota in six months, Amazon Prime Video also lost 3%.
How subscribers behave Streaming in Mexico ?
On the other hand The UIC he also obtained figures on the proportion with which Mexican subscribers have accounts on one or more platforms; 56% of users Diffusion they only have one subscription, 27% have two and 17% have three or more.
With the data from the last quarter of 2021, it is expected that the trends in numbers will continue and other competitors will start to enter the market. The UIC clarified that the platforms AppleTV+, Paramount+ Yes Star+ together accumulate 1,1% of the market, until the end of last year.
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SOURCE: Reviews News
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