✔️ 2022-03-18 01:00:00 – Paris/France.
Announced on February 10 this year, Replay, a blockchain-based video tracking and payment platform for content owners that powers the web3 content economy, emerged from stealth with backing from Theta Labs, to launch the industry's first blockchain-based video tracking and payment platform.
For content creators, the back-end of the Streaming video is often opaque, including how revenue is shared; how long does it take for creators to receive compensation; exactly how successful a piece of content is.
Replay's protocol benefits content creators and owners by providing transparency and control over their content with visibility into content performance, allegedly helping to provide liquidity and secure real-time payments as they happen. that the content is consumed. All content views are recorded and powered by smart contracts on a decentralized, distributed ledger on the Theta Network (THETA).
Theta's blockchain video infrastructure allows viewers to win RPLAY
According to Replay, the protocol also benefits content distributors such as YouTube and Vimeo. Whatever the business model; whether platforms sell subscriptions (SVOD), serve ads (AVOD) or provide rentals or PPVs (TVOD), Replay enables businesses to operate using a predictable model that allows operators to streamline their tasks and compensate providers real-time content, eliminating the need for manual record keeping and compensation.
On the technology side, Replay encapsulates all digital-ready streams with its proprietary technology to track video assets on the blockchain across distribution endpoints. This is combined with Theta's blockchain video infrastructure which allows viewers to earn RPLAY tokens, a TNT-20 token built on top of Theta, to share video streams with nearby peers. TNT-20 is the Theta equivalent of Ethereum's ERC-20 fungible token standard.
John Lemp, the founder of OTT (Over The Top) aggregator NextFund with over 2,5 million subscribers, owns a network of Roku apps that has partnered with Replay to integrate their protocol.
“Content creators need a revolution to take back control of the platforms that actually own their livelihood. Blockchain enables radical transparency, and this transparency will level the playing field for content providers to regain control. I believe the Replay protocol can be the backbone of this revolution,” says Lemp.
Using Theta Video API as the underlying infrastructure
In addition, Replay Now, a service of Streaming Cross-platform OTT that uses Replay technology for tracking and payment, and Theta network for video distribution, will reward consumers with RPLAY for subscribing and watching content. Using Theta Video API as the underlying infrastructure for video streaming, Replay Now users can share peer-to-peer video streams to earn money while consuming content.
Replay is led by a founding team with extensive experience in the video space, OTT video platforms, digital advertising and video distribution. Replay co-founder and CEO Krish Arvapally co-founded and worked as CTO at Mojiva and MoceanMobile before co-founding OTT video platform Unreel, which was later acquired by Powr. tv (now Bitcentral).
Arvapally is joined by lead blockchain engineer Maduri Arvapally, who was a lead engineer at NscreenTV, a lead engineer at GoPro, and holds four patents for building video indexing platforms using social data.
“Replay will remove monetization friction for content creators of all kinds,” said Krish Arvapally. “We are extremely excited to launch this innovation in partnership with Theta Labs, who have been a clear visionary in this field. By providing unparalleled audience and performance transparency, we are excited to reward both end users and creators who power the content economy. »
NFT solution enabling content owners to participate in success
Replay's platform will offer decentralized video streaming with video tracking and payments using the RPLAY TNT-20 token. Other innovations will include an NFT solution allowing content owners to participate in the success of their asset with an instant pay-as-you-go model using ThetaPass NFT authentication, as well as a DAO (decentralized autonomous organization) that will allow communities and fans to control and participate in the development of their favorite content by purchasing license rights directly.
"We are thrilled to support Replay as they launch a transformative product in the video space using Theta technology," said Mitch Liu, CEO of Theta Labs. “This is exactly the kind of project we envisioned when we defined the vision for the Theta ecosystem: deep innovation in video and entertainment, launched by experienced technologists and entrepreneurs and using the Theta Video API framework, the Streaming peer-to-peer video, and ThetaPass NFTs to give content creators and end users a fairer share of revenue.
Theta Networks infrastructure enables existing video platforms to generate incremental revenue and reduce content delivery CDN costs, while end users are rewarded for sharing their bandwidth to relay video over n any PC, mobile, Smart TV or IoT device.
Theta's corporate validator and governance board are led by global leaders including Google, Samsung, Sony, Creative Artists Agency (CAA), Binance, Blockchain Ventures, DHVC, and Gumi.
Get your daily recap of Bitcoin, DeFi, NFT and Web3 news from CryptoSlate
It's free and you can unsubscribe at any time.
Get an edge in the crypto market 👇
Become a member of CryptoSlate Edge and gain access to our exclusive Discord community, more exclusive content and analytics.
On-chain analysis
Price Snapshots
More context
Sign up now for $19/month Discover all the benefits
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 🤗